top of page



The Golden Finale: Vacation Inc. Unveils Shimmer Oil with SPF 30
In the realm of suncare, where luxury meets leisure, one brand consistently sets the gold standard—Vacation Inc. Known for its retro

Shiri Feldman
Jun 20, 20242 min read


A Limited Drop of CHANEL No.5 L'EAU
When Marilyn Monroe was asked what she wore to bed, her infamous response was “Chanel No.5 of course.” The palm-able drop-shaped design...
Bethany Ramsay
Jun 19, 20242 min read


Oil-Based Goodness with Skin-Loving Kari Gran
Kari Gran is a founder who knows her community. She’s in tune with what’s happening in customer care, she reads the comments, and she has...
Bethany Ramsay
Jun 17, 20244 min read


Love is Love with Danessa Myricks
Each year, Danessa Myricks Beauty puts a special spotlight on the LGBTQIA+ community through a variety of initiatives including new...
Bethany Ramsay
Jun 16, 20242 min read


One/Size’s Latest Powder Blurs, Smoothes & Color Corrects Like A Dream
Lately, makeup trends have embraced the “less is more” approach.

Jessica Fields
Jun 14, 20242 min read


A New Brand with Major Heart: Meet Awesome Human
A burst of positivity while providing a simple way to practice conscious consumerism is exactly what we needed in 2024. The Beauty Brief...
Bethany Ramsay
Jun 13, 20242 min read


Baby, You're a Star(Face)
If you think the pink craze is dying down anytime soon, it’s quite the opposite. Starface fans have been begging the brand to drop an all...
Bethany Ramsay
Jun 12, 20242 min read


Urban Decay Pulls Another All-Nighter With Newest Setting Spray
From “dewy dumpling” glow to “glazed donut” skin, the fresh-and-natural look continues to be a sought-after aesthetic — no matter what the

Lara Ramirez
Jun 11, 20243 min read


Nostalgic Lip Love with Nosta Beauty
Did Nosta Beauty just send us back to our youth? One look at the beauty brand’s IG grid and we’re transported to a simpler, McBlingier...
Bethany Ramsay
Jun 10, 20242 min read


Sea for Yourself with OSEA's Hyaluronic Body Serum Launch
161%... That’s the increase in hydration clinical study participants found after just ONE use of the OSEA Hyaluronic Body Serum. Not too...

Grace Becker
Jun 8, 20242 min read


No BO & No BS with Cleo + Coco
Let’s talk BO. Finding a truly clean and effective deodorant has always been a struggle.

Shiri Feldman
Jun 7, 20242 min read


Bright on a Budget? Good Molecules Launches Vitamin C Serum
Good Molecules' Niacinamide Brightening Toner and Hyaluronic Acid Serum have received high ratings and are deservedly bestsellers.

Shiri Feldman
Jun 5, 20242 min read


The Blush Texture of Our Dreams?
We always love texture shots and swatches at The Beauty Brief, but it’s not often they stop us in our tracks. Then we encountered a video...
Bethany Ramsay
May 30, 20242 min read


Long-Wear Loving with ILIA Lip Sketch
The art of lipstick. A highly personal and prioritized beauty item is deserving of a launch that reflects this, and we’ve been savoring...
Bethany Ramsay
May 27, 20242 min read


Halsey's About-Face Beauty is Bringing Angel Energy to Your Eyes
Numerous celebrities have launched their own beauty lines in recent years, but some stand out more than others. After attending a recent WWD

Shiri Feldman
May 24, 20242 min read


CURRENT STATE™ Launches Suncare Category
Skincare newbie Current State is recentering the consumer experience around intuitive rituals that aren’t restrictive or narrow-minded. Thei

Grace Becker
May 23, 20243 min read


Mother Science Enters The Retinol Chatroom With New Launch
The mother of all retinols? Buzzy ingredients are a dime a dozen in the beauty industry, and when a new one enters the chat, our ears...

Jessica Fields
May 22, 20242 min read


This (Sold Out) Collab Will Put Your Face to Work
It’s time to get (respectfully) kinky, besties. ISAMAYA has been a gloriously strange and fascinating breath of fresh air in the beauty...
Bethany Ramsay
May 21, 20243 min read


Special Feature: Mists, Spritz & Sprays
Melany Marangabassa is back for a special feature examining the facial, hair, and body mist category. Scroll down to learn more. Follow...

Melany Marangabassa
May 20, 20241 min read


Spa Collab Takes Jet Lag to New Heights
The Viral Jet Lag Mask for Full Body? WE'RE IN!! Over six years ago, the skincare industry underwent a transformative shift with the...

Marlena Geller
May 18, 20242 min read
INDUSTRY INSIGHTS WITH A GLOSSY FINISH
bottom of page