We always love texture shots and swatches at The Beauty Brief, but it’s not often they stop us in our tracks. Then we encountered a video of Cherry Pie by LAWLESS Beauty 🍒
Founder Annie Lawless creates makeup for makeup lovers and it shows. Her new Pinch My Cheeks Soft-Blur Cream Blush showed up on our feeds and we haven’t stopped thinking about it since the first teaser.
Available in 6 punchy pigments that provide buildable color for personalized layering and ease of use, these new blushes have been making their rounds on social.
While clean girl makeup has been an ongoing trend with beauty lovers opting for a less is more, fresher-faced aesthetic as a result, Lawless is all in on celebrating the playfulness and artistry of makeup.
And the brand is here to prove that makeup-makeup doesn’t have to mean bad ingredients.
"My mission is to create high performance, clean makeup that is supercharged with uncompromising ingredient quality, clinically tested to visibly improve the quality of your skin, so you can reap the benefits of your makeup for years to come,” says the founder.
Categorizing itself as #CleanAF Beauty with pro-level performance, this latest blush collection sets out to change consumer perception of how cream blushes behave. While most tend to not vibe well with powders and other makeup beneath, Pinch My Cheeks provides a seamless application that keeps your base intact.
According to Lawless, “this unique cloud-like texture melts seamlessly into the skin without disrupting makeup for a blurred, satin powder, skin-like finish and can be worn on the lips.”
Each blush in the Pinch My Cheeks collection retails for $29.00 with ratings coming in at an impressive 4.7 stars currently and can be purchased on the brand site and at Sephora.
Shades:
Angel = nude rose
Cherry Pie = bright cherry pink
Gumdrop = bright baby pink
Rosebud = dusty cool rose
Starburst = soft peach
Valentine = bright watermelon
Key Stats:
Bouncy, velvety texture
Blendability & Seamless Melting
Layerability & Buildability
Non-Comedogenic
Talc-Free
Vegan
Long-Wearing
Key Ingredients:
Green Tea Extract
Hybrid Elastomer Microsphere Powders
Micronized Pigments
With summer in mind, this blush takes all skin types and temperatures into consideration, promising to avoid a greasy or pore-accentuating finish thanks to its oil-controlling formulation.
We’re dying to put it to the test.
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