Inside r.e.m. beauty’s hyper-feminine, high-concept launch and what it signals for beauty marketing in the TikTok era In a sea of...

Summer Fridays is finally taking your love for their Lip Butter Balms and putting it on your cheeks. And if you’ve been tracking the brand’s evolution, this next move makes perfect sense for them. Blush Butter Balm is a creamy, skin-loving blush that melts right into the skin and leaves behind a sheer wash of dewy, healthy color.

In a beauty world dominated by hyper-pigmented palettes, maximalist packaging, and the race to go viral, Lithe Beauty stands apart with...

By Contributing Writer: Rea Lowery Celebrity beauty launches aren’t the sure thing they once were. In a world where fame alone no longer...

Inside the cheeky, olfactory world of Chicago's Pearfat Parfum and its founder, Alie Kiral. The world of perfume has long been steeped in...

Hot Like Mexico: Acaríciame Más is AORA’s boldest launch yet. It's plastic-free, pigment-rich, and powered by five iconic chiles. It’s...

What do you get when you mix clinical research, a tropical twist, and a craving-curbing fiber that works in 30 minutes? HUM Nutrition’s Flatter Me Fiber, now in a limited-edition Pineapple Passion Fruit flavor, and yes, it’s as juicy as it sounds.

A Study in Scent Strategy, Subtle Seduction & Smart Sephora Partnerships There’s a certain type of girl who knows exactly what Maison...

When Hailey Bieber's Rhode Phone Lip Case went viral, it introduced a new kind of beauty accessory. Now, ColourPop is joining the conversation with a launch that blends product utility and playful branding in a way that feels characteristically them.

Have you ever gotten a sunburn on your lips? It’s not the kind of plump pout you want. And definitely not conducive to sipping summer...

How Nine Glow Is Changing the Way We Care for Skin When We Sweat When it comes to beauty routines, most of us have been taught to think...

Clean Tools, Sharp Strategy & a Founder Who’s Not Here to Copy-Paste Mary Frances Van Dyke didn’t start The Skinsheet with a traditional...

Confession: I’m biased. I help write Dae Hair's emails, so I knew Sunsetter was coming. But even if I didn’t have a peek behind the curtain, I’d still be raving about it — because this hairspray is actually that good.

In an industry saturated with lofty claims and aesthetic-first launches, Melumé Skinscience is taking a radically different approach: one...

Just when you thought the celebrity beauty boom might be slowing down, SZA pulls up—with a chainsaw. No, seriously.

Matte is back, but not as we knew it. NYX Cosmetics just dropped a new matte balm-gloss hybrid and it’s gaining traction across TikTok...

When Cheree Ashley speaks about wellness, it’s not through the lens of green juice cleanses or $200 yoga mats. It’s deeper. A full-circle...

On a recent solo trip to New York, I had the chance to meet Samantha Moadel, the founder of Future Beauty NYC. Her apartment? Basically the brand’s unofficial HQ: pink everywhere, PR mailers stacked high, and a glowing neon sign with the brand’s name lit up.

How Glossier’s Espresso Balm Dotcom Re-Drop Blends Office Sirens, Internet Icons & a Marketing Moment That Clocked In What do cubicles,...

How Lenox & Sixteenth Is Redefining Skincare from the Ground Up Meet the brand that’s bringing treatment room results to your top shelf....