Exploring the Brand Reshaping How We Think About Skin From Head to Toe For the past few years, the body category has been undergoing a meaningful transformation. Ingredient literacy has surged, textures have become more considered, and consumers are no longer willing to accept a diluted version of skincare simply because it’s packaged in a larger bottle. Yet even with this evolution, the category has lacked a unifying philosophy. There's been no clear articulation of what ful

When you think of cold-pressed, you probably think of juicing, not skin topicals. But HPPY Skin is bringing that same freshness-driven philosophy to skincare, and the science behind it is seriously impressive. Founded by Hannah Penn, HPPY Skin uses High-Pressure Processing (HPP), a breakthrough technology originally used in the food industry, to preserve the potency of plant-based nutrients without heat or chemicals. The result? Skincare that’s not just clean, but clinical

Some brands enter the beauty landscape. Others quietly redraw it. Twofold Wellness , founded by Callie O’Brien and Kenna Whitnell, belongs to the latter; a brand less concerned with trend cycles and more intent on re-establishing a truth the industry once knew and then forgot: the skin and body are not separate systems, and our rituals should honor that. In a category long enamored with maximalism with steps stacked like merit badges and routines choreographed to perfection,

That shared struggle — hormonal, reactive, unpredictable skin — would later become the foundation of Authentic Ego, a biotech-driven skincare brand for women whose skin doesn’t fit neatly into the “clear or nothing” narrative.

There’s skincare... and then there’s skin intelligence. With her latest innovation, Phyto AOX Facial Oil N°10 , Ewelina Aiossa, founder...

The first time I opened a box on my doorstep to find Parëva™ Beauty’s packaging, I did a double take. In an industry saturated with clinical whites, muted pastels, and “quiet luxury” minimalism, here was something unapologetically bold: a serum in fire-engine red, a moisturizer in cobalt blue, a primer in emerald green. It felt like skincare that wanted to be noticed.

Herbalore Expands Into Sexual Wellness With Platinum Flash When Medea Juhasz launched Herbalore , she entered the wellness market with a...

By Rea Lowery, TBB Guest Writer Forecasting Futuristic Minimalism Ariana Grande is always changing up her look, so the cosmetics business...

Louis Vuitton has spent nearly two centuries refining the art of status: trunks, handbags, and fashion collections that signify not only craftsmanship but also cultural capital. Now, with the launch of La Beauté, the brand is extending that philosophy to cosmetics, led by none other than Dame Pat McGrath.

Sleep has long been treated like an afterthought in beauty and wellness. Supplements and serums have tried to stand in as quick fixes,...

By Rea Lowery What’s In A Mane? Dyson has launched its new Omega nourishing hair care collection. Elegant? Yes. Evocative? Yes....

How Dr. Diane Hilal-Campo is reshaping the eye category one safe, science-backed product at a time. It’s easy to forget that the most...

In today’s saturated beauty landscape, where fleeting trends flood feeds and product launches blur into one another, Good Psyche stands...

As someone who works in beauty marketing, I always pay close attention to how brands evolve their hero SKUs into something bigger. And Dae Hair? They’re doing it right. Their latest launch, Dream Veil Hair & Body Fragrance Mist, is a masterclass in brand expansion. Retailing at $24, the mist bottles up the brand's viral Signature Citrus Scent, the same one in their viral Cactus Fruit 3-in-1 Styling Cream and gives it new life in a format that's been trending.

In 2025, the skincare landscape feels both more saturated and more fatigued than ever. The market has matured past the boom years of...

Another day, another beauty x food collab, but this one actually makes sense. Laneige just dropped its first-ever marbled Lip Sleeping Mask, and it’s inspired by Baskin-Robbins’ Rainbow Sherbet. At first glance, it’s a playful, colorful product drop designed for social media. But when you take a closer look, it’s also a smart, multi-layered marketing moment that taps into emotional connection, sensory play, and retail strategy all at once.

Peach, please. Ole Henriksen’s new collection is juicy, strategic, and barrier-boosting. Ole Henriksen’s new Peach Collection  is fully a...

Ten years ago, Danessa Myricks sat in her basement mixing pigments by hand, driven by one question: What if everyone could feel like an artist? That turned into the creation of ColorFix, the original multi-purpose waterproof pigment that makeup artists and beauty lovers quickly adopted as a staple. It wasn’t just another product to go to market; it was a tool for creative freedom. A single tube that could turn eyes, cheeks, lips, or even the entire face into a canvas.

Inside r.e.m. beauty’s hyper-feminine, high-concept launch and what it signals for beauty marketing in the TikTok era In a sea of...

Summer Fridays is finally taking your love for their Lip Butter Balms and putting it on your cheeks. And if you’ve been tracking the brand’s evolution, this next move makes perfect sense for them. Blush Butter Balm is a creamy, skin-loving blush that melts right into the skin and leaves behind a sheer wash of dewy, healthy color.