161%... That’s the increase in hydration clinical study participants found after just ONE use of the OSEA Hyaluronic Body Serum.
Not too shabby.
Either this serum really works or participants were desert level dehydrated to begin with. The abundance of hydrating ingredients favors the former.
Boasting five molecular weights of hyaluronic acid, this serum delivers and holds hydration throughout your skin barrier. For those of you who aren’t molecular weight experts, the lighter the weight, the deeper the serum can penetrate.
After 1 week, clinical study participants saw:
Skin hydration improve by 189%
93% saw improvement in skin's moisture barrier
93% saw improvement in skin dryness
But aren’t serums just for the face? Mainstream marketing might suggest so, but your body can also benefit from lightweight serums that deliver active ingredients deep into the skin.
Fellow ingredient teammates niacinamide, vegan peptides, green microalgae, blue-green algae, and aloe help soothe, plump, and further hydrate the skin barrier.
With a roster of hydration-promoting ingredients and backed by a clinical study, this serum delivers “results you can sea®”.
Relying on the nutrient dense benefits of seaweed species and ocean inspired ingredients, OSEA has carved out a marine themed niche in the skincare industry. Sure, they’ve got hyaluronic acid and aloe, but does your other skincare have lime pearl and Japanese miru seaweed?
The aesthetic of this launch is shocker… beachy. Teasing content on socials juxtaposes the body serum with bikini-clad bodies. They’re showing you all the skin that needs hydrating because skincare doesn’t stop at your face. Especially after a day spent in the sun.
Product Specs:
All Skin Types
Fragrance Free
24 Hour Hydration
Sizes: 4 oz ($48) and 1 oz ($22)
The Hyaluronic Body Serum serves as the sibling to bestseller Hyaluronic Sea Serum (for face). Not to mention OSEA’s suggestive pairing of the body serum with their body lotion and oil for extended hydration and glow.
If you thought smoothies and juice cleanses were dead, Erewhon has revived them with key celebrity collabs. OSEA capitalizes on the rise of smoothie partnerships with their SunLife Organics partnership featuring the Sea Glow Smoothie. Skincare enthusiasts can sip on a oceany hydrating smoothie while shopping best-seller skincare.
Trendy smoothies weren’t enough to drive consumer buzz, OSEA’s social media aesthetic is a mix of sunny beach, relatable memes, and candid videos. In a recent reel, they put their own spin on the viral water splash transition used by car dealerships, retail shops, and restaurants.
Brand personality is critical to consumer conversion. If you’re not relatable, if your marketing is too salesy or so editorial that it seems unattainable… consumers may venture elsewhere.
So in addition to a candid social feed and new partnerships, OSEA has brought in trusted creators like The Lipstick Lesbians to showcase the ideal use of the product and key ingredients.
Marketing aside, is the offering enough? Did the clinical study produce convincing stats? Do they need a 6th molecular weight?
So far, we’d call it a success with 95% of consumers who purchased the serum saying they would recommend it.
“New wave hydration” is here and just in time for summer heat where hemlines get shorter and temperatures rise. Are you ready to quench your body’s thirst with the Hyaluronic Body Serum? We certainly are.
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