The right consistency for any lip product is make or break. If the viscosity is too much or not enough, the whole thing falls apart. Then...

Forget their reality TV show. I’m just trying to keep up with all the new brands and products dropping from the Kardashian universe! 

Let's face it, we're all caught up in the hustle and bustle of life, constantly on the go.

Known as a holy grail serum destination, Saint Jane Beauty has delighted consumers and beauty editors alike with the launch of its very...

With color-shifting shimmer shadows, we’re like moths to a flame. Which is exactly why The Beauty Brief traveled to Sydney, Australia...

Milk Makeup continues to increase its pace by solving real problems in the beauty industry with the introduction of its new Kush High...

Whether it's Strawberry Girl, Sugarplum Fairy, Latte, or Salty Tan, Hailey Bieber has continued to set the trend for the glowiest,...

If you're a millennial (or just have a penchant for millennial pink), you're probably no stranger to the beauty trailblazer that is...

After transforming the beauty and skincare industry with Fenty Beauty and Fenty Skin, Rihanna’s entry into the world of haircare with the la

Made by Mitchell has established itself as a true front-runner in beauty. By now, you’ve probably seen the brand’s signature neon packaging

No snails were harmed in the making of this serum. If you told us five years ago that we’d be lining up to buy bottles of snail slime —...

That headline is totally bias in journalism, but to be fair, you are reading The Beauty Brief and not the AP. The point is: we’re...

Westmore Beauty has successfully made a name as a brand that truly caters to all. From recognizing all-age makeup lovers to offering...

Moodeaux has done it again. The indie fragrance brand, known for its rebellious spirit, continues to disrupt the fragrance industry with the

Meet Exponent Beauty, the brainchild of industry veteran Liz Whitman, who's on a mission to raise the bar for effective, clean, and just dow

Skincare with benefits and dewy AF skin continue to go strong in the beauty space. A demand for better innovation with formulations and...

Finding a skincare routine is no easy feat. There's no one size fits all solution for our faces. But once in a while a new line launches...

For us, no Insta feed is quite as captivating as that of a makeup artist’s and Pat McGrath’s is in a league of its own. Affectionately...

Beauty is an art form, but it’s easy to overlook the fact that nature is too in our industry. We love product-centric visuals and splashy...

E.l.f. is capturing the fruity revival of the beauty and skincare industry with this collection which features the Jelly Pop Dew Primer, Jel