Known as a holy grail serum destination, Saint Jane Beauty has delighted consumers and beauty editors alike with the launch of its very first cleanser: The Pore Clarity Cleanser.
The initial rollout is a beauty marketing lesson in the art of the slow reveal on social. If you’re looking to create hype and add intrigue surrounding your upcoming launch, this is an essential part of the process.
Saint Jane’s rollout is also an indicator of the ongoing necessity to listen, and we mean actually listen, to what your audience is asking for from your brand. Because it will pay off. And take some of the pressure off of mapping out portfolio expansion plans.
The mix of key elements is a pleasing combination between efficacy-focused skincare science and the natural art of organic ingredients, such as hibiscus.
Retailing at $36.00 on the brand site, Sephora, and Credo, this cleanser is marketed as being a triple threat, promising to:
Purify pores
Gently resurface skin
Effectively soften
We love a dual texture cleanser experience at The Beauty Brief and Saint Jane’s Pore Clarity does just that, beginning as a gel and transitioning to foam as you lather.
Key Ingredients:
Hyaluronic Acid
Glycolic Acid
Salicylic Acid
Packaged up in a stunning glass bottle with a gold logo plate, this is bathroom counter couture at its finest. We are often drawn to an intentional and curated product line up that allows the ritual of self-care to truly feel sacred.
You know we like to see the receipts (your current writer is a Virgo) and Saint Jane has delivered with a consumer perception study resulting in 99% of participants reporting more clarified skin.
While this launch may be too new still to report on reviews, from what we are seeing, we think this is going to a big win for the beauty brand.
According to the brand site, “Saint Jane Beauty pays homage to an actual Saint, who lived in the 1500s and dedicated her life to healing women. Specifically women society shunned - the very old, the very sick and unwed mothers. It's in her honor that we take a healing-centric approach to beauty with craftsmanship and heritage at the heart of everything we do.”
Saint Jane is founded by longtime beauty industry pro, Casey Georgeson, who has a very impressive resume prior to the creation of her brand.
“Timelessly beloved for thousands of years for their efficacy, the ingredients Casey uses in Saint Jane are both sacred and effective. Generations have turned to these botanicals to calm and soothe the most troubling skin issues, each one is gently extracted to optimize purity and performance.”
Visually stunning and results-oriented to boot, Saint Jane stays on our watch list and we’re excited to see the rest of this launch play out on social.
What do you think, besties? Is this one a win?
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