Something new for your lip collection?
Made by Mitchell has established itself as a true front-runner in beauty. By now, you’ve probably seen the brand’s signature neon packaging ten times over on your FYP. But the well-timed launches and high-quality products are just as memorable as the designs. The latest, an innovative lip liner named Modern Melt, is a true treat for makeup lovers.
Bold, hyperpigmented, and weightless, the liner is in a lane of its own. It drenches your lips with color and saturates them to perfection. But there’s a twist. Instead of a standard pencil or crayon-like stick, Modern Melt is water-based, making its formula a unique one in the category. Of course, this sets it apart from the sea of others in your collection, but the liquid formula allows it to go where no liner has gone. Forget simply lining your lips. The felt tip and fluid consistency deliver full-impact color all over, and thanks to the water-based formula, it dries down quickly.
In a quick Instagram clip, founder and makeup artist Mitchell Halliday demonstrates the full effect, applying a ruby orange hue to a model to create a bold, pouty look in a flash. Effortlessly, he lines and “paints” the lips as though he were using a lip brush. Taking a closer look, you can see that the applicator is also unique. Instead of a sharp point, it has a spherical shape like a ballpoint pen, and just like a pen, it allows for excellent precision. Almost immediately, fans took to the comments to gush with amazement, some calling it “a sharpie for your lips," while others marveled at the intensity of the color.
Modern Melt Key Stats
Water-based lip formula
Dries in seconds
Lightweight
Intensely pigmented shades
The overwhelming love is nothing new for Made by Mitchell. As a brand that's for the people, by the people, it has an enormous social following. Longtime fans know Halliday as a veteran of TikTok beauty. Through his work, he's fostered a rich community of fans and ultimately launched his namesake brand. While he’s not the first artist to leverage his following, he has done something very unique in creating one that is inclusive and celebratory of everyone.
Makeup is supposed to be fun, and with each Made by Mitchell launch, you feel that vibrant energy. Things move fast in beauty—like lightning speed and Sha'carri Richardson fast. But nothing compares to the rate of these launches. Along with Modern Melt, the brand launched two other star products that set the internet on fire—the Mini Blursh Books, a collection of pretty blush palettes, and Slip Dew, a dewy cream highlighter. Shortly after debuting these three items, Halliday took to Instagram to announce yet another launch that was to come just two days later.
It’s hard not to get swept up in the Made by Mitchell mania that's taking over the beauty industry. But beyond the quality of products like Modern Melt, which we should also mention is extra-long-wearing, the brand has an infectious energy. Now that it has officially become a permanent part of the UK retailer Boots, fans are counting the days until Made by Mitchell comes stateside. Until then, we’ll revel in these launches with the rest of the internet.
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