Milk Makeup continues to increase its pace by solving real problems in the beauty industry with the introduction of its new Kush High Roll Defining + Volumizing Tubing Mascara AND Brow Tint.
As a brand, Milk places emphasis on high-quality formulas in conjunction with biodiversity and ecological friendliness. They’re known for their production of cruelty and paraben-free makeup products and innovative formats.
What's also great about Milk is the ongoing focus of catering to common cosmetic problems while simultaneously promoting a safe environment. Its founders are passionate about revolutionizing beauty through their line, and we are here for it all at The Beauty Brief.
So what makes the new Kush High Roll Tubing Duo so special?
Let’s start with the mascara.
Finding an all-rounder when it comes to mascaras can be tricky. Consumers have most likely gone through a series of smudge tests and brittle lash outcomes before giving up. Milk came ready with its solution to leave lashes lush and voluminous.
Retailing at $28.00 on the brand site and at Sephora, it features castor and hemp oils to soften, nourish, and keep lashes defined long-term.
Clinical Results:
100% said lashes feel conditioned after removal
93% said lashes immediately show defined volume
93% said it’s sweat-proof after 24 hours
93% said it’s quick to remove
Key Benefits:
High Roll Tubing Technology wraps lashes in sweat-proof tubes that quickly & easily roll off to remove
Hemp seed, castor & sunflower seed oils condition, nourish & keep lashes soft
Carnauba & jojoba wax provide a creamy texture for natural volume & length
Now onto the tubing… BROW gel?
Available in (8) shades and retailing at $22, this first-to-market tinted tubing brow gel provides definition and volume, while setting brows for “up to 24 hours of smudge-proof wear.”
Clinical Results:
100% said it provides defined volume
100% said brows look and feel healthy
93% said it doesn’t transfer after 24 hours
90% said it’s long-wearing after 24 hours
Key Benefits:
High Roll Tubing Technology wraps each brow hair for defined volume & water-resistant wear
Hemp seed, castor & sunflower seed oils condition & nourish so brows stay soft
Carnauba & jojoba wax provide a creamy texture for flake-free definition
In terms of marketing, this entire campaign rollout is just in time for Brat Girl Summer. Milk has always been geniuses at producing the best kind of Gen Z bait and the futuristic cool girl visuals to support their dual launch did not disappoint.
We love the mix the brand gives of both playfulness and science. There’s product innovation, education and clinical study results paired with super vibey creators and high production quality assets. It’s clean beauty, but they’re not skimping on product efficacy, top tier graphics, and pure freedom of creative.
All in all, we say this launch is a masterpiece.
Will you be snagging one or both of these high rolling drops from Milk?
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