Fragrance mists you can apply anywhere? We did a double-take in Sephora and had to take a sniff when Phlur launched their TikTok viral...

A makeup brand bringing back their iconic eyeshadow palette = A beauty industry win. In honor of Makeup By Mario’s 3-Year Anniversary and...

Jennifer e.l.f.-ing Coolidge “She sold out, but don’t pout — this limited-edition lip kit will be making a comeback,” e.l.f.’s website...

Our thoughts on the honey-infused hair repair serum launch: Our favorite honey-inspired haircare brand, Gisou, launched a new Hair Repair...

The Ordinary’s Soothing & Barrier Support Serum Launch You may have seen this Barbiecore serum gracing your TikTok feed — and that’s...

Uniting Skincare & Makeup. We’d write that Fenty is bridging the gap between skincare and makeup, but with this brand, there is no gap....

The Return of Powder Highlighters? Best known for its eyebrow products, Anastasia Beverly Hills recently released a new powder...

A More Luxuriously Accessible Goop? If we’re being honest, Gwyneth Paltrow has always been the moment. From her coveted 90’s style to...

Fragrance mists you can apply anywhere? We did a double-take in Sephora and had to take a sniff when Phlur launched their TikTok viral...

A makeup brand bringing back their iconic eyeshadow palette = A beauty industry win. In honor of Makeup By Mario’s 3-Year Anniversary and...

Jennifer e.l.f.-ing Coolidge. “She sold out, but don’t pout — this limited-edition lip kit will be making a comeback,” e.l.f.’s website...

Our thoughts on the honey-infused hair repair serum launch. Our favorite honey-inspired haircare brand, Gisou, launched a new Hair Repair...

Barrier Repair That’s Far From Ordinary You may have seen this Barbiecore serum gracing your TikTok feed — and that’s intentional. The...

Uniting skincare and makeup. We’d write that Fenty is bridging the gap between skincare and makeup, but with this brand, there is no gap....

We can all use some extra magic in our skincare routine. Charlotte Tilbury’s original Magic Cream is a cult-favorite moisturizer. To...

Where Pomegranate Meets Peptide Known for its fruit-forward formulations, vibrant color palette, and youthful aura, Glow Recipe’s latest...

When it comes to makeup, the number #1 rule we’ve been taught is to never sleep in it. But Youthforia is flipping the script — with...

Sealing the Deal with the First-to-Market Acne Scar Primer This new trailblazing primer from Topicals connects more than just makeup to...

The sheer brilliance of Hailey’s Strawberry Glaze Lip Treatment launch When it comes to marketing, Hailey Bieber has proven herself a...