Jennifer e.l.f.-ing Coolidge.
“She sold out, but don’t pout — this limited-edition lip kit will be making a comeback,” e.l.f.’s website declares.
When you combine the sensational Coolidge with the ever-viral beauty hit maker, it’s a match made in (dirty?) pillow lip heaven.
This just means it’s the perfect set for someone who loves a glam, glossy, and plumped-up nude lip look, by the way.
The most important thing to note about this particular collab is the level of authenticity it presents. Everything about the Dirty Pillows Lip Kit screams Jennifer, including the direct quote gracing the box’s interior.
It feels more elevated than the typical e.l.f. offerings with a touch of naughtiness that could be compared to the pink satin and black combo often associated with lingerie brands like Agent Provocateur and Victoria’s Secret.
The rollout showcases Jennifer’s beloved personality and humor in a multi-media campaign with a hilarious (yet glamorous) commercial, a boudoir-inspired photoshoot, and flirty product imagery.
e.l.f. is forever on their social media game, so yes, we got endless reels and TikTok’s to scroll through that are entertaining, amusing, and make us really wish we could pull off a nude lip.
Additionally, we can count on the brand to embrace the need for inclusivity and diversity so consumers can view the product on real humans who look like… real humans.
It’s not difficult to find practically anything by e.l.f. on someone with the same skin type, skin tone, lip shape, lip size, hair color, and beyond.
Even shopping virtually is a breeze with those kinds of organic testimonials on top of the energy placed behind strategic influencer partnerships.
All in all, Jennifer Coolidge IS a marketing team’s dream.
She exists, and her fans (including The Beauty Brief) instantly flock to whatever she’s behind, especially when it comes to cheap thrills via e.l.f. The cohesive presentation of this launch is just the icing on the cake for an already brilliant collaboration.
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