Sealing the Deal with the First-to-Market Acne Scar Primer
This new trailblazing primer from Topicals connects more than just makeup to skin.
Topicals is no stranger to innovation and has woven the relationship between skin and mental health into its core values and product development strategy since its implementation as a brand.
With the recent drop of the first-to-market active primer, Sealed, we see more than just another beauty product being delivered to consumers here.
Sealed serves as a clear execution of Topicals' mission.
Let’s unpack why this primer is already so meaningful to many.
Sealed Active Scar Primer has been formulated to target pitted acne scars, large pores, and textured skin. It visibly fills scars, diminishes pore size, and improves the appearance of skin texture through resurfacing with continued use.
Riding the wave of demand for greater diversity and inclusivity in the beauty industry, the trending acne acceptance movement has been gaining momentum. This includes acne-positive influencers, discouraging airbrushing, encouraging imagery of acneic skin, and normalizing a skin condition that has long been debilitating for millions of humans.
More than just makeup, the launch of Sealed deserves to be celebrated.
This primer not only provides a short-term solution for those experiencing these specific skin concerns but includes clinically proven ingredients to reduce scar depth over time.
The formula can be worn alone or under makeup and effectively blurs and smooths the appearance of problematic skin.
To go-to-market, Topicals created a visually stunning multimedia rollout across its social platforms featuring glamorous visuals highlighting those with skin conditions so frequently hidden, making it clear that the brand refuses to shy away from showing the very scars it aims to treat.
Part of the movement is increasing conversations around the treatment of acne and acne scars, ultimately furthering the education of the general population.
As a brand, Topicals has mastered the art of community — part of their launch strategy was an in-person event to facilitate connection and foster deeper bonds between product and person.
Their influencer rollout has effectively displayed the sheer scope and range of the Topicals audience and showcases the multi-benefit value Sealed possesses. The brand provokes emotional connections and shows that it is possible to be authentic while successfully marketing a great product.
As an industry, it’s time to change the way we look and feel about the treatment of acne and its aftermath. This evolution will continue to require technology innovation, new formats, and groundbreaking marketing that accurately represents the end user.
Understanding the deeper experience of those with acne and facial scarring is essential to join this space effectively.
According to their website, “People with chronic skin conditions are 2–6 times more likely to experience anxiety and depression. Why? Because we’re taught to aim for perfection when life (and skin) is fluid and messy.”
As part of its advocacy, Topicals donates a percentage of its profits to mental health organizations, including Therapy for Black Girls, Fearless Femmes 100, and Sad Girls Club.
You can learn more about Topicals and Sealed here.
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