A makeup brand bringing back their iconic eyeshadow palette = A beauty industry win.
In honor of Makeup By Mario’s 3-Year Anniversary and the birthday of the founder himself, the brand took to social to announce the re-launch of their iconic Ethereal Eyes Eyeshadow Palette (for a limited time).
To promote this limited-edition re-launch, the brand posted application videos, swatches, and recommendations on social — we’re impressed by how informative and helpful the content is!
The care and attention to detail Mario has put into this brand really comes across on social.
The Ethereal Eyes palette is comprised of 12 signature shades in 3 unique finishes. It’s perfect for creating effortless, angelic eye looks.
Mario shared that the glossy shimmers in the palette give the lids a reflective, water-like shine. This first-to-market finish is infused with pearls coated with emollient binders, imparting a reflective, water-like shine on the lids.
Mario doesn’t need to say more — we’re sold!
So far, Brydie has covered this re-launch with the bold headline: Makeup by Mario’s Ethereal Palette Replaced All My Other Eyeshadows. We’re sure other editors will be swooping in to cover their reunion with this stunning palette as well.
The palette is currently available in limited quantities at makeupbymario.com and @sephora. With all the buzz on socials, it’s going to sell out pretty quickly! Purchase one for yourself and maybe stock up on a few for holiday gifts—just an idea.
The limited edition marketing has us, too — it’s genius!
This palette is sure to be sold on eBay and other re-selling sites soon for at least double the price! You’ve been warned.
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