Fragrance mists you can apply anywhere?
We did a double-take in Sephora and had to take a sniff when Phlur launched their TikTok viral perfume “Missing Person.”
And now, the brand has added a new category to their fragrance collection. Hair and body mists that you can apply “Here. There. Anywhere”.
Currently available to shop at Sephora and the Phlur website, these mists come in three distinct scents. There’s Mango Mood, Amber Haze, and Vanilla Skin. The brand offers each mist in both a 3 oz and 8 oz size. To take one on the go and store the other at home, right?
From a marketing perspective, adding these mists to the brand’s portfolio is a smart move. Shoppers can now test out the @phlur brand and try their fragrances at a much lower price point compared to the perfumes. The 8 oz mist retails for $35, which budget-friendly Sephora shoppers like us appreciate.
To go to market, Phlur posted teaser videos on social that show a man and woman misting the product onto their bare skin. We love an inclusive, unisex beauty product!
The brand also sent out PR packages that included the three fragrances for influencers to try out and share.
So far, people on Instagram and TikTok have been claiming they smell like dupes of expensive fragrances, which is exciting to hear!
Phlur continues to dive into each of the distinct scents on social and shared that the new mists “are perfect for those who already love our perfumes and those who haven’t tried Phlur yet. Made to be fun and easy."
Overall, the brand did a great job with the messaging and branding of these mists. It feels like an effortless add-on to the current lineup and a great on-the-go fragrance for consumers of all ages and gender identities.
Have you smelled these new mists yet?
Comments