Where Pomegranate Meets Peptide
Known for its fruit-forward formulations, vibrant color palette, and youthful aura, Glow Recipe’s latest launch has broadened possibilities for the brand since it's their first product catering to all skin types, including mature consumers.
Peptides are an increasingly popular ingredient in the skincare space, celebrated for multi-beneficial, visible results.
Glow Recipe has embraced the power of peptides with this drop, putting its spin on it by adding a pomegranate twist.
True to form, the serum is bottled up effectively to entice consumers. In-store, online, and at home, Glow Recipe’s lineup looks like countertop candy, and its Pomegranate Peptide hero fits right in.
The visuals to support this new launch take advantage of the lush hue occurring naturally in the fruit, yet the straightforwardness of its marketing feels anything but boring.
In addition, Glow Recipe has prioritized diversity and inclusivity throughout the brand’s framework and has recently received positive recognition for its blind model casting campaign.
Collaborations with influencers in a range of skin tones, ethnicities, and age groups were included to support this launch. This is also true for the models incorporated throughout campaign visuals directly from the brand.
But don’t be fooled by the playfulness of Glow Recipe. Their product efficacy is equally delightful. This firming serum received glowing results in a consumer study, with 100% of participants noting diminished wrinkles, 94% tighter skin, and 93% agreeing they experienced more firm, lifted, and smooth skin overall.
The Pomegranate Peptide Firming Serum promises to pack a serious, delicious punch.
What are your thoughts on this launch?
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