The Ordinary’s Soothing & Barrier Support Serum Launch
You may have seen this Barbiecore serum gracing your TikTok feed — and that’s intentional.
The most significant part of Deciem’s newest launch is its UGC-heavy focus, making the Soothing & Barrier Support Serum by The Ordinary hard to ignore.
Some may be put off by its shade of Pepto Pink, but others can’t get enough of the unique color we haven’t seen before in the world of skincare.
Priced at just under $30, this multi-beneficial emulsion has excellent timing with the growing emphasis on barrier repair as a necessity for healthy, happy skin.
With the ability to soothe discomfort, reduce redness, boost hydration, and improve texture, there’s a lot of goodness in one 30 mL bottle.
Beloved by the masses, The Ordinary leaned on its cult status for testimonials and fan and influencer content creation, making it easy to learn about this pink potion well in advance and, for many, quickly add it to our wishlists.
As expected from any product in the brand’s lineup, the Soothing & Barrier Support Serum comes ready with a minimalist approach and ingredient focus.
Heroes include known skincare superstars such as:
Centella
Ceramides
Niacinamide
Vitamin B12
One of the best things The Ordinary has done for the beauty industry is its ability to make education easy to digest for consumers. With their latest launch, we get to hear directly from the scientists behind the formulation.
Understanding why the product has been created and what it does to our skin makes consumers embrace the necessity of adding another item to their existing routines.
Personally, we can’t wait to add this one to our lineup!
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