When Emma Dobbie was preparing for her wedding in 2023, she wanted to find a skincare brand that was simple, effective, and provided...

Saie Beauty has been all the rage lately, rapidly increasing in popularity with each new launch that goes to market. Whether its the...

Remember all those times you’ve rolled your eyes watching your boyfriend, brother, or guy friend fumble through their skincare routine (if t

“If I like it, I’m gonna get it in another color.” It’s a mantra that resonates with many women, myself included. When I find a pair of jean

Written by Beauty Brief founders, Bethany Paris Ramsay & Shiri Feldman The body category has certainly experienced a boom over the last...

Written by Guest Writer, Amanda J. Esquibel Danessa Myricks’ viral and beloved Yummy Skin collection has a new member! In addition to the...

In 2024, a brand is always about more than simply product. Yeah, the products need to be great, but consumers have to be able to get...

We may be on the West Coast in the US, but one look at this launch has us craving a proper European summer vacation -- which means that...

This forthcoming textured haircare brand caught the attention of a beauty retail giant pre-launch. Let's find out more about the Sephora...

Let's face it (pun intended): Gentle cleansers have gotten a bad rap in the skincare space. Maybe they don’t leave your face feeling tight,

In the desert city of Palm Springs, where cacti thrive and the sun reigns supreme, three friends decided to bottle up the essence of their h

Beauty’s skinification of makeup has been happening for quite some time now, but the evolution of the textures, formats, and finishes...

Founded in 2014 by native Chicagoan and first generation Greek, Theodora "Terry" Ntovas, YASOU was inspired by a tremendous desire for...

Haircare gets personal. To quote Sable Yong in Die Hot with a Vengeance: Essays on Vanity who quoted a Fleabag monologue: “Hair is...

The evolution of the suncare category has been beyond exciting to watch unfold, but we’re not surprised knowing the brilliant minds...

NUDESTIX, the beauty brand known for its easy, multi-tasking, and skin-loving products, just launched its latest innovation: STAX. This new

Move over, conventional beauty brands - Polite Society, the brainchild of industry veterans Jerrod Blandino and Jeremy Johnson (yes, the duo

The curation of simplified routines is on the rise from new skincare brands as consumers’ collective desire for intentional, sustainable...

Cashmere Nicole created Beauty Bakerie over a decade ago with a desire to bring a “sweeter” view of the beauty industry through delightful,

As most pros in any capacity within the beauty realm, standards are high at Beauty Brief HQ. It’s one of the perks and responsibilities...