How does it stack up?
NUDESTIX, the beauty brand known for its easy, multi-tasking, and skin-loving products, just launched its latest innovation: STAX. This new product combines the brand's commitment to effortless beauty with innovative packaging and a pigmented formula.
Personalized, Stackable, and Multi-Tasking
STAX is a magnetic, multi-stacking, and multi-tasking blush that comes in a cloud cushion balm formula with a soft matte finish. It's designed to be the next iteration of the brand's iconic cream blushes.
Key Features:
- Magnetic stacking system for easy customization and on-the-go use
- 3-in-1 formula for cheeks, eyes, and lips
- Cloud-like soft finish
- Infused with skincare benefits (rosehip oil, green tea, and Vitamin E)
- Available in 9 versatile shades
The STAX Collection
The launch includes a range of 9 shades designed to suit various skin tones and preferences:
1. Cheeky Coral
2. Sunkissed
3. Melon Sugar
4. Magenta Matte
5. Picante Nude
6. Love & Roses
7. Pink Love
8. Sunstone
9. Barely Nude
These shades can be mixed and matched for infinite color combinations, staying true to NUDESTIX's philosophy of personalized beauty.
Launch Strategy and Availability
NUDESTIX is rolling out STAX with a strategically phased launch plan:
- July 28, 2024: Early access exclusively on the Sephora US App
- July 29, 2024: Online availability at Nudestix.com, Sephora, Ulta Beauty, and Shoppers Beauty
- August 4, 2024: In-store at Ulta Beauty
- August 9, 2024: In-store at Sephora
- August 16, 2024: In-store at Shoppers Beauty
The brand has created buzz around the launch with teaser campaigns on social media and by sending out stackable PR packages to influencers. An influencer event is likely to follow, cementing STAX as potentially NUDESTIX's biggest launch of the year.
Innovation in a Trending Category
While cream and liquid blushes have been trending in the beauty industry, STAX sets itself apart with its unique stackable design and multi-use formula. This innovation addresses the need for convenient makeup solutions while maintaining NUDESTIX's commitment to clean, skin-loving ingredients. My only gripe is that while this product is marketed for on-the-go application, sticking your fingers in a compact on the Subway isn’t very sanitary.
What are your thoughts?
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