The evolution of the suncare category has been beyond exciting to watch unfold, but we’re not surprised knowing the brilliant minds behind the many brands in the beauty business. While tinted SPF has been blurring the lines between beauty and function for what seems like forever now, we’re loving the new offerings that continue to give us multi-use ways to stay protected and still feel incredibly glam.
As soon as Saltair’s new SPF 50 Sunscreen Body Oil hit our feed, we knew we wanted to explore this launch further. Let’s debrief.
Retailing at $26.00/4oz, these SPF oils are available in two known and loved fragrances:
Santal Bloom - Notes of Rose, Jasmine & Sandalwood
Pink Beach - Notes of Coconut, Almond & Vanilla
Not only are they packing award-winning scent profiles, but they’ve got the necessary form AND function we seek when exploring a new suncare product. Offering Broad Spectrum SPF 50 PA ++++, the oils come formulated with skincare-quality hero ingredients, including:
Kukui Oil
Mongongo Oil
Vitamin C
Sunflower Oil
Key Benefits:
Easy Application
Moisturizing
Glow-Enhancing
Film Former for Even Coverage
Cruelty-free, vegan, and free from parabens and gluten, the finish to be anticipated on skin is a radiance-boosting glow that’s served up in a gel-like texture.
According to the brand’s blog, consumers shouldn’t “be fooled by the beautiful application and visual perks of sunscreen oil. To be labeled a sunscreen, a sunscreen oil must go through the same rigorous development and testing methods to ensure the sun protection FDA monograph is followed and customers can feel reassured of the application and benefits.”
A special feature we’re particularly intrigued by at The Beauty Brief is the innovative film former feature. This oil-structuring polymer creates a film-like overlay on skin which helps apply more even coverage and improves wear-resistance.
As one could imagine, the marketing team’s rollout has been shimmery skin-centric, but they’ve managed to do so in a way that feels fresh and visually stunning. The entirety of Saltair’s IG grid is a delightful creative buffet with delicious textural focus, glamor shot product and lifestyle images, and informative video to capture the key GTM messaging.
We are dying to get our hands on this one, besties. Are you sold?
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