A Holy Grail Cleanser?
Let's face it (pun intended): Gentle cleansers have gotten a bad rap in the skincare space. Maybe they don’t leave your face feeling tight, but do they actually cleanse well? Usually not, TBH.
Enter Tower 28's new SOS Daily Balancing Gel Cleanser, here to flip the script.
But first, let's rewind a bit. For those who've been living under a rock (or, you know, just dealing with life), Tower 28 is the brainchild of Amy Liu, a beauty industry veteran who got fed up with boring, clinical products that didn't even work for her chronic eczema. After 15+ years of dealing with sensitive skin probs, she decided to take matters into her own hands. The result? A brand that's as fun as it is functional, designed for all skin types but with a special nod to the sensitive skin squad.
Fun fact: Did you know that “Tower 28” is named after a real lifeguard Tower in LA? Pretty cool, right?!
Now, back to the new product– the SOS Daily Balancing Gel Cleanser. Priced at a wallet-friendly $20 for a generous 5 oz bottle, this little gem is here to do it all. Remove makeup? Check. Blast away SPF? You bet. Kick dirt and oil to the curb? Absolutely. And the best part? It does all this without turning your face into a desert or making your eyes feel like they've been through a hot sauce challenge.
But wait, there's more! (Sorry, I couldn't resist the infomercial vibes). The brand claims this pH-balancing, fragrance-free wonder doesn't just clean—it also soothes inflammation and pumps your skin full of essential minerals and electrolytes.
Now, I know what you're thinking. "Sure, it sounds great, but does it really work?" Well, I started reading reviews on the Tower 28 site, to see, what we call early adopters in business school, thought about it. And well, they’re overwhelmingly positive.
Users with oily, acne-prone skin reported that the cleanser effectively removed makeup without stripping their skin.
Those with sensitive skin and conditions like eczema appreciated its gentle, non-irritating formula.
Customers also loved how it left their skin feeling clean and balanced.
But here's where Tower 28 really flexes its marketing muscles. Instead of a boring old product launch, they went all out with a "breaking news" style campaign on socials. Picture this: shocking news reports about a new SOS family member. Super cute!
And just when you thought it couldn't get any better, the Tower 28 team decided to literally break stereotypes. How, you ask? By heading to a rage room to smash the notion of bad cleansers to pieces. Now that's what I call commitment to the cause!
But the pièce de résistance? A makeup removal challenge against a drugstore cleanser that left the competition in the dust (CeraVe has left the chat, Oops).
So what’s the verdict? Well, if you're in the market for a gentle, effective cleanser that works for all skin types, especially sensitive skin, Tower 28's new SOS Daily Balancing Gel Cleanser might just be your new BFF. With its promising formula and positive early reviews, it's certainly worth a try, especially if you aren’t too happy with the drugstore face wash you almost finished.
Expanding the SOS line with this new cleanser was undoubtedly a savvy move by Tower 28. The brand has already built a loyal following, especially with its bestselling SOS Rescue Spray, creating a solid foundation of trust among consumers dealing with acne and sensitive skin concerns.
By leveraging this existing brand equity and extending it into a full-fledged skincare line, Tower 28 is not only meeting customer demand but also solidifying its position as a go-to brand for sensitive skin care. The success of the previously launched SOS products suggests that Tower 28 has struck gold with this line extension strategy. It's a safe bet that this cleanser won't be the last addition to the SOS family. Perhaps a gentle exfoliator, a hydrating serum, or even a sunscreen is in the works. Whatever comes next, it's clear that Tower 28 is building a comprehensive SOS skincare ecosystem, and consumers with sensitive skin are all the better for it!
Now, let us know – Will you be putting Tower 28’s new cleanser to the test?
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