An eye product that actually does what it says? We’re intrigued 👁️👄👁️ Alpyn Beauty has been getting noticed for their latest launch,...

Our beauty brand boyfriend has decided to share some magic with us once again with not one new product launch, but THREE. Sunscreen Bae,...

A winning serve on the beauty court? It looks like Serena Williams has left the tennis court for a quick sec to launch a…beauty brand?...

There’s lots of reasons to opt for a mineral sunscreen over chemical, but it can be hard to convince consumers to make the swap due to...

Our round up of some of the beauty industry's most creative creations

Pinch Me Moment for Selena Gomez? Selena Gomez’s soft pinch family is growing! And if you don’t know what we’re talking about, Rare...

Corpse Paint Vault. Keepsake Coffin Box. Is it Halloween? No. It’s another unexpected beauty collab. Marketing icons e.l.f. Beauty and...

Eye spy one of the biggest skincare launches of the year. Summer Fridays is returning to its roots by launching the sister to its...

A lovely luxury launch for spring, Augustinus Bader is serving up a limited release of its coveted body oil in a new geranium rose scent...

Where the leaves and the city meet... In LA, we hardly get rain - but when it does I love smelling the damp earth and greens fill up the...

Herbal Alchemy? Do you believe in magic? If you’re a skeptic, Herbivore Botanicals hopes to convince you otherwise. The brand recently...

The future of motorsports is female. Buckle up, beauty queens. Charlotte Tilbury just took a detour into the fast lane of Formula One...

Half of The Beauty Brief resides in sunny LA, but the other half can be found in anything but Seattle. That other half is me, so when we...

Is Makeup that Bounces & Jiggles In? With the texture of a bouncy gummy bear and a sheer burst of juicy color with every swipe, Milk...

Do We Need Hailey Bieber's Viral Lip Case? Whether you’re a fan or not, Hailey Bieber is a trendsetter. From strawberry girl makeup to...

Celebrity brands can be controversial in the beauty realm, especially from an insider’s perspective, but we’re pleased to disregard...

Getting even with skincare. It’s no secret. Skincare is that girl — and she has no plans of stepping out of the limelight. But that...

Did Topicals Set a Whole New Standard for Marketing with Their Brand Trip? If you're into skincare and haven't heard about this...

Ilia Beauty Launches The Base Face Milk Remember when we were told that meals should always be paired with a tall glass of milk? While...

Melany Marangabassa is back for a weekend special examining the current controversy surrounding Gen Alpha and Beauty. Their viral Sephora...