Join the Movement: REFY's Community-Centric Concealer Hits the Shelves
REFY, spearheaded by Jess Hunt, has carved its place in the hearts and skincare routines of individuals worldwide with its innovative packaging and scientifically formulated products. With the introduction of its latest concealer line, this UK-born brand is poised to cultivate a loyal customer base by ensuring inclusivity across all shades.
What sets this launch apart is REFY's profound connection with its community. Rather than simply creating a product range, REFY embarked on a co-creation journey with its audience, valuing their insights to ensure authenticity and relevance.
From the bustling streets of Los Angeles to the chic avenues of London, REFY Project pop-ups served as hubs of engagement, where attendees not only sampled the products but also shared candid feedback and contributed to the brand narrative. This communal involvement isn't just a facet of the launch; it forms the essence of it, making every participant feel like a valued contributor to something larger than themselves.
The star of the show is REFY's hydrating serum-based concealer, garnering praise for its blend of pigment and creaminess. It delivers light coverage with blurring effects and crease-proof durability. Key ingredients such as Ebodia Fruit Extract, Phytosqualene, and Brown Algae Extract offer moisturizing and soothing benefits, ensuring a nourishing experience for the skin.
Reviews highlight the personalized assistance provided by REFY makeup artists, aiding individuals in discovering their perfect shade. Given the challenge in finding the ideal match, once discovered, loyal customers are likely to spread the word among their circles.
Key Concealer Stats:
Retails at $26.00 for 0.15 oz / 4.5 mL
Available through brand site & Sephora
Available in 24 shades
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