We’ve got a bread winner, besties!
This sold out at Sephora hair must-have has caught our attention and was immediately placed on our beauty wishlists upon encountering. She’s pink. She’s eco-friendly. She’s functional. She’s a wash day dream.
Meet the T-Shirt Towel from Bread Beauty Supply. Founded by Maeva Heim and identifiable by its signature pink hue, this is a major upgrade from typical hair drying wraps.
The brilliance of this addition to the Bread lineup is its universality. It’s the perfect Add to Cart addition, but it doesn’t create buyer’s remorse — it’s useful and genuine thought was put into its creation.
As a wavy girly myself with notoriously finicky locks, the general concept isn’t unfamiliar, but it’s the construction and material that make this special.
Retailing at $38 and available only on the brand site currently due to the Sephora sell out, the material is a blend of organic cotton and bamboo, resulting in a super soft and protection-friendly fabric that feels like your favorite t-shirt.
Laid out in Bread’s Why We Made This descriptor, it’s designed to gently dry hair, absorb water, and perfectly plop curls.
It’s the brand’s solution for too-short, too rough, damage-inducing hair-towels we saw on the market.”
The T-Shirt Towel minimizes hair-damaging friction for an end result that’s softer and smoother overall. It’s oversized in order to accommodate all hair types and has a super user-friendly design with a securable elastic strap to keep you properly under wraps.
Bread babes are provided straight forward tutorials on different hair textures via the brand’s social platforms.
Our favorite moment is a video celebrating the way that “life becomes so peaceful when you spend less time worrying about your hair.”
We’re also provided plenty of real girl submissions wearing the T-Shirt Towel. It’s clear the brand has a dedicated community and we know they put work into achieving this. Comments expressed joy at the way Bread has the ability to anticipate their needs, overall hype, and playful engagement.
We think this one’s a win and cannot wait to see more from Maeva and Bread Beauty Supply.
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