Sexual Wellness, Without the Side Eye

Herbalore Expands Into Sexual Wellness With Platinum Flash

When Medea Juhasz launched Herbalore, she entered the wellness market with a singular vision: to create multipurpose supplements that address the body as an interconnected system rather than isolated parts. Her debut formula, Catalyst Gold, became a cult favorite, earning loyalty for its sweeping approach to energy, skin health, metabolism, and immunity. Now, Juhasz is steering Herbalore into a more intimate yet equally vital space: sexual wellness. The brand’s latest launch, Platinum Flash, is a unisex adaptogenic supplement designed to rebalance hormones, enhance libido, and support overall vitality.

For Juhasz, this new chapter is personal.

“Through a random lab test, I discovered my testosterone levels were low,” she shares. “I started experimenting with the ingredients of Platinum Flash and within four months my hormone levels were completely back to normal. My workouts improved, my bone density strengthened, my PMS disappeared, and my mood was on the up and up.”

The experience underscored something many consumers already feel but rarely articulate: hormonal imbalances manifest in a host of subtle, frustrating ways: fatigue, decreased libido, brain fog, shifting metabolism. Women in perimenopause and menopause often carry the burden of silence around these changes, while men quietly wrestle with declining testosterone and energy levels. With Platinum Flash, Herbalore is attempting to reframe these conversations with both science and sensitivity, offering a formula that leans on nature’s pharmacopoeia to normalize what has long been treated as taboo.

The ingredient list reads like an adaptogen enthusiast’s dream: pine pollen, maca, tongkat ali, horny goat weed, and boron. Each herb carries its own lore and clinical intrigue, but together they’re designed to work synergistically by supporting hormone balance, stamina, and mood. Pine pollen, in particular, is something of a personal obsession for Juhasz.

“I discovered Pine Pollen as a longevity superfood probably 15 years ago, and I could not believe it hadn’t been used in sexual wellness formulas,” she says. “It’s miraculous when it comes to hormonal balance, testosterone and DHEA boost, and longevity. It also works fantastically in synergy with other ingredients like horny goat weed or boron.”

What sets Platinum Flash apart is its positioning as a truly unisex supplement, a rarity in a space traditionally divided into pink-packaged menopause products and hyper-masculine testosterone boosters. “Some of the herbs, like Tongkat Ali or Horny Goat Weed, are almost exclusively used by men, which I always found strange,” Juhasz explains.

“All libido-boosting herbs have very beneficial properties for women, especially during and post menopause. Testosterone is one of the most misunderstood and overlooked hormones for women. It impacts everything from libido and mental sharpness to muscle mass and bone strength.”

This reframing arrives at a moment when the sexual wellness market is rapidly expanding. Once relegated to discreet shelves and whispered purchases, supplements for libido and hormonal health are entering mainstream channels. Market projections indicate significant global growth in sexual health supplements over the next decade, while adaptogens as a category are moving firmly into the cultural mainstream, evolving from boutique tonics to billion-dollar shelf staples. Herbalore’s pivot is well-timed: a brand rooted in clean sourcing and adaptogenic synergy stepping into a sector hungry for legitimacy and innovation.

At the same time, the clinical landscape is shifting. More doctors are now openly discussing the role of testosterone in women’s health, even as guidelines remain cautious about indiscriminate prescribing. That tension (between growing recognition and regulatory restraint) creates both opportunity and responsibility for supplement brands. For Herbalore, the strategy is to lead with integrity: testimonials, careful sourcing, and ratios that have been personally tested by the founder herself.

“I’m a perfectionist,” Juhasz says. “Every formula has to be perfect. The ratios, the synergy, the quality. When a product truly works, you don’t need quick-fix promises. You get return customers.”

Retail response suggests the formula is resonating. Early sell-through rates are strong, driven almost entirely by word-of-mouth rather than traditional advertising. For consumers, the appeal is both intimate and expansive. Platinum Flash is marketed as a libido and stamina booster for men, a hormone-balancing aid for women in perimenopause and menopause, and a mood-enhancing, performance-supporting supplement for anyone seeking a more vital daily life. Even celibate individuals, Juhasz notes, stand to benefit from its bone-strengthening and mood-lifting properties.

For Herbalore, the launch also signals a strategic maturation. No longer the brand of a single hero product, Herbalore is building a suite of multi-tasking, adaptogen-driven formulas. Platinum Flash joins Catalyst Gold as part of a broader philosophy: supplements that are complex yet intuitive, tackling multiple aspects of health at once. “I’m always thinking about the next cutting-edge product,” Juhasz says. “The multipurpose aspect will always be an important theme of Herbalore.”

The wellness industry will be watching closely. As consumers increasingly demand solutions that are both personal and preventative, and as taboos around sexual health erode, Platinum Flash lands at the crossroads of culture, science, and commerce; a signal that the next era of sexual wellness is not about secrecy, but synergy.