HPPY Skin Is Putting Pressure on the Industry (Literally)

Cold-pressed nutrition — for your skin.

When you think of cold-pressed, you probably think of juicing, not skin topicals. But HPPY Skin is bringing that same freshness-driven philosophy to skincare, and the science behind it is seriously impressive.

Founded by Hannah Penn, HPPY Skin uses High-Pressure Processing (HPP), a breakthrough technology originally used in the food industry, to preserve the potency of plant-based nutrients without heat or chemicals. The result? Skincare that’s not just clean, but clinically effective and truly bioavailable, meaning your skin can actually use what’s in the bottle.

“It’s like bringing cold-pressed juice technology into skincare and taking it ten steps further,” Hannah says. “You put a grape in, you get a grape out — nothing smushed, just the full ‘balloon of nutrients’ unlocked.”

You see, most skincare formulas today are made using heat or chemical solvents, both of which can degrade antioxidants and vitamins long before they ever touch your skin. HPPY’s 90-ton stainless steel system uses 87,000 psi of cold water pressure (six times deeper than the ocean floor!) to open plant cell walls and release nutrients in their purest form. This means every cleanser, serum, and moisturizer in the line delivers fresh, unaltered nutrition to your skin — the kind of potency you can actually feel.

At the core of every HPPY formula is BioBerry Infusion™, a proprietary antioxidant matrix made from strawberries, blueberries, raspberries, blackberries, cherries, and haskap. Each berry brings its own nutrient profile — rich in anthocyanins, flavonoids, and vitamins A, C, and E — working together to neutralize up to 91% of free radical damage.

As Hannah puts it, “BioBerry Infusion blocks oxidative stress and boosts your skin’s natural collagen, elastin, and hyaluronic acid production.” The result is skin that looks firmer, brighter, and more resilient,  like it’s actually been fed, not just treated. I don't know about you, but I'm sold.

Beyond the science, there’s a refreshing level of care in how HPPY designs its products, from ingredient sourcing to sustainability. Each formula is made using only cold water and pressure (no harsh solvents or heat), which means lower energy use and zero chemical waste. The glass packaging not only looks chic on your vanity but also helps protect delicate nutrients from light and air, a small detail that speaks volumes about the brand’s commitment to integrity.

I’ve been testing my way through the line, and two standouts have already earned a permanent spot in my routine:

• Hydrate + Condition Gel Cleanser – It’s the perfect balance of refreshing and cushiony, leaving my skin clean but never tight.

  
  

• Plump + Renew Hyaluronic Acid Serum – Lightweight yet deeply hydrating, it gives that immediate “my skin just drank water” glow.

Together, they deliver the kind of smooth, healthy radiance that feels effortless, like your skin finally got the nutrients it’s been missing.

What makes HPPY really stand out is that it's not just another skincare brand — it’s part of a growing shift toward bioactive beauty: formulas rooted in science, nutrition, and genuine efficacy. For instance, the brand is already exploring ways to reformulate its Cryo-Facial Masks into next-gen sheet and hydrogel formats, all powered by the same BioBerry Infusion™ technology.

As Hannah puts it, “HPP gives us a way to deliver ingredients in the form your skin recognizes and can truly use. It’s skincare that performs like real nutrition.”

And that’s what makes HPPY Skin so exciting. It’s not chasing trends. It’s redefining what fresh in the realm of skincare really means. And those are the kind of brands I want to use and support.