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Shiri Feldman
Jun 26, 20242 min read
Exponent Beauty: Shaking Up the Skincare Space with Fresh, Potent Formulas & Innovative Packaging
Meet Exponent Beauty, the brainchild of industry veteran Liz Whitman, who's on a mission to raise the bar for effective, clean, and just dow
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Bethany Ramsay
Jun 25, 20242 min read
Color In-Fuse-Ion By Gaga’s Haus Labs
Skincare with benefits and dewy AF skin continue to go strong in the beauty space. A demand for better innovation with formulations and...
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Bethany Ramsay
Jun 23, 20243 min read
Clean & Curated Cosmeceuticals: Meet Topical Skin
Finding a skincare routine is no easy feat. There's no one size fits all solution for our faces. But once in a while a new line launches...
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Bethany Ramsay
Jun 23, 20243 min read
Is This Lip Launch the Most Dramatique?
For us, no Insta feed is quite as captivating as that of a makeup artist’s and Pat McGrath’s is in a league of its own. Affectionately...
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Bethany Ramsay
Jun 22, 20243 min read
Getting Fluent in Multi-Sticks with Fluency Beauty & Founder Ada Hsieh
Beauty is an art form, but it’s easy to overlook the fact that nature is too in our industry. We love product-centric visuals and splashy...
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Grace Becker
Jun 21, 20243 min read
e.l.f. Cosmetics Launches Jelly Pop Collection
E.l.f. is capturing the fruity revival of the beauty and skincare industry with this collection which features the Jelly Pop Dew Primer, Jel
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Shiri Feldman
Jun 20, 20242 min read
The Golden Finale: Vacation Inc. Unveils Shimmer Oil with SPF 30
In the realm of suncare, where luxury meets leisure, one brand consistently sets the gold standard—Vacation Inc. Known for its retro
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Bethany Ramsay
Jun 19, 20242 min read
A Limited Drop of CHANEL No.5 L'EAU
When Marilyn Monroe was asked what she wore to bed, her infamous response was “Chanel No.5 of course.” The palm-able drop-shaped design...
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Bethany Ramsay
Jun 17, 20244 min read
Oil-Based Goodness with Skin-Loving Kari Gran
Kari Gran is a founder who knows her community. She’s in tune with what’s happening in customer care, she reads the comments, and she has...
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Bethany Ramsay
Jun 16, 20242 min read
Love is Love with Danessa Myricks
Each year, Danessa Myricks Beauty puts a special spotlight on the LGBTQIA+ community through a variety of initiatives including new...
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Jessica Fields
Jun 14, 20242 min read
One/Size’s Latest Powder Blurs, Smoothes & Color Corrects Like A Dream
Lately, makeup trends have embraced the “less is more” approach.
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Bethany Ramsay
Jun 13, 20242 min read
A New Brand with Major Heart: Meet Awesome Human
A burst of positivity while providing a simple way to practice conscious consumerism is exactly what we needed in 2024. The Beauty Brief...
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Bethany Ramsay
Jun 12, 20242 min read
Baby, You're a Star(Face)
If you think the pink craze is dying down anytime soon, it’s quite the opposite. Starface fans have been begging the brand to drop an all...
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Lara Ramirez
Jun 11, 20243 min read
Urban Decay Pulls Another All-Nighter With Newest Setting Spray
From “dewy dumpling” glow to “glazed donut” skin, the fresh-and-natural look continues to be a sought-after aesthetic — no matter what the
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Bethany Ramsay
Jun 10, 20242 min read
Nostalgic Lip Love with Nosta Beauty
Did Nosta Beauty just send us back to our youth? One look at the beauty brand’s IG grid and we’re transported to a simpler, McBlingier...
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Grace Becker
Jun 8, 20242 min read
Sea for Yourself with OSEA's Hyaluronic Body Serum Launch
161%... That’s the increase in hydration clinical study participants found after just ONE use of the OSEA Hyaluronic Body Serum. Not too...
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Shiri Feldman
Jun 7, 20242 min read
No BO & No BS with Cleo + Coco
Let’s talk BO. Finding a truly clean and effective deodorant has always been a struggle.
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Shiri Feldman
Jun 5, 20242 min read
Bright on a Budget? Good Molecules Launches Vitamin C Serum
Good Molecules' Niacinamide Brightening Toner and Hyaluronic Acid Serum have received high ratings and are deservedly bestsellers.
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Bethany Ramsay
May 30, 20242 min read
The Blush Texture of Our Dreams?
We always love texture shots and swatches at The Beauty Brief, but it’s not often they stop us in our tracks. Then we encountered a video...
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Bethany Ramsay
May 27, 20242 min read
Long-Wear Loving with ILIA Lip Sketch
The art of lipstick. A highly personal and prioritized beauty item is deserving of a launch that reflects this, and we’ve been savoring...
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INDUSTRY INSIGHTS WITH A GLOSSY FINISH
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