What’s better than a summer-friendly launch?
A summer duo launch!
At The Beauty Brief, we love a good seasonal launch moment, and when a brand takes it up a notch by releasing two complementary products right in the middle of the season, it’s worth a review.
Cue Brights by Mario; one of the latest additions to the summer makeup lineup.
Old products + New shades = Brights.
Brights by Mario is a new collection of blush and lip serum shades from Makeup by Mario that shine as bright as the sun. These new shades of Soft Pop Plumping Blush Veil and Moisture Glow Plumping Lip Serum represent an introduction to what Mario himself has tagged a “sweet girl summer.”
Vibrant and summery, the colors look like they were gleaned from the most beautiful sunset.
On the very first day of July, Makeup by Mario announced a giveaway of mini PR kits containing old shades of Moisture Glow Plumping Lip Serum, planting a seed of remembrance in the minds of their audience. Days later, the brand began to tease a summer drop, using pictures and videos of blushed-up, glossy-lipped dark and light-skinned models, as well as swatches showing the textures of the soon-to-come products.
On the 9th of July, the brand put up a post on their socials announcing that the launch was now live on the Makeup by Mario website and Sephora’s online store. Here’s what we know about $54.00 Brights by Mario Plumping Lip & Cheek Duo, the summer beauty pair of Soft Pop Plumping Blush Veil and Moisture Glow Plumping Lip Serum’s new shades.
The new bright shades of Soft Pop Plumping Blush Veil are:
Paradise Pink
Pink Peony
Papaya Pop
Strawberry Sunset
Taking inspiration from the famous TikTok sound, Mario says that if you’re looking for a blush that’s creamy, blendy, and dreamy, this is the one. Infused with hyaluronic acid, the blushes have a cream-like texture that gives a luminous glow and plumped cheeks.
JUICY Moisture Glow Plumping Lip Serum’s latest colors, or should we say fruit shades, are:
Watermelon Glow
Tangerine Glow
Pomegranate Glow
Strawberry Glow
Cherry Glow
Also worthy of note was the Mini Masterclass collab with content creator and model, Adison Justis, where Mario utilized a makeup session to show some of the Brights collection products in action.
In his words: “there’s hot girl summer, sweet girl summer.”
With how “in love” customers have said these products make them feel, it’s definitely a sweet girl summer at Makeup by Mario.
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