The body tool we’ve been waiting for?
Lymphatic drainage and cellulite removal don’t feel like sexy things to discuss, but the body boom and wellness-forward approach to personal care within the beauty industry has helped normalize these topics.
Can we make the collective desire to sculpt and snatch our bods and target “imperfections” hot girl behavior?
The Skinny Confidential sets out to do just that.
With the recent launch of Le Spoon, an aesthetically pleasing and effective tool to produce body goals-level results, we see a playfulness that’s beyond refreshing.
The pink and chic design makes it less likely to be something you’d feel embarrassed about having around your apartment.
And more importantly, from a brand perspective, it’s fun to show off on social media.
Lauryn Bosstick, Skinny Confidential founder and champion of making women feel good, has leveraged her social presence into an empire.
The go-to-market approach is heavily effective through fellow influencers and hot girl advocates.
Pair that with major retail partnerships like Nordstrom, and you have established the definition of a modern success story.
Le Spoon Body Sculptor promotes detox, self-massage, and obviously sculpting.
Retailing for $89, it makes benefits historically only seen from expensive in-spa treatments more accessible at home, including:
Improving blood flow & circulation
Reducing inflammation
Boosting collagen production
Flushing toxins (lymphatic drainage)
Soothing muscle tension
Are you intrigued?
Let us know in the comments!
Comentarios