Eye spy one of the biggest skincare launches of the year.
Summer Fridays is returning to its roots by launching the sister to its first-ever product, the Jet Lag Masque.
Their new Jet Lag Overnight Eye Serum comes in the same blue colored packaging and is “powered by super-hydrating glycerin, barrier-supporting ceramides, plus a gentle retinoid blend to help visibly minimize fine lines for a smoother, firmer look to the eye area.”
Okay, we’re enticed.
After placing marketing efforts on the launch of their limited edition Lip Butter Balm in the shade Birthday Cake, the Summer Fridays’ social team made their feed go blue, hyping up anticipation for Jet Lag Eye Serum’s launch.
At first, it looked like the brand was focusing on six years with our first true love, the Jet Lag Masque.
But on March 18th, the team officially announced the Overnight Eye launch, which is now available for purchase at Sephora and Summerfridays.com.
Do we need to book a red eye to test out this duo?
From a brand perspective, introducing a product that specifically targets the delicate eye area was a logical and seamless expansion of the existing Jet Lag line.
The decision to focus on eye care aligns perfectly with Summer Fridays' commitment to providing effective, targeted solutions for common skincare concerns.
Given the brand's track record of success and innovation, it's highly likely that we'll see further developments and additions to the Jet Lag collection in the future as Summer Fridays continues to anticipate and meet the evolving needs of its loyal customer base.
As part of the brand’s go-to-market strategy, Summer Fridays held an “In the Clouds” activation at the @apl store near @sephora at The Grove shopping center in Los Angeles. This pop-up was complete with limited edition merch and aesthetic social coverage.
As with everything they do, Summer Fridays executed this launch seamlessly. We think their team deserves a raise.
All in favor, comment a blue heart below!
And let us know, at a price of $46, will you pick one of these up for yourself? Or stick to skin slugging with drugstore Vaseline?
We fully support both.
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