Meet Your Summer (Fridays) Flush

Blushes that melt right into the skin

Summer Fridays is finally taking your love for their Lip Butter Balms and putting it on your cheeks.

And if you’ve been tracking the brand’s evolution, this next move makes perfect sense for them. Blush Butter Balm is a creamy, skin-loving blush that melts right into the skin and leaves behind a sheer wash of dewy, healthy color.

Powered by nourishing butters, peptides, and ceramides, it’s more than makeup, it’s skincare dressed up as blush. The goal? Keep the brand’s DNA front and center while expanding its footprint from cult-favorite lip balms to a more robust color category. For a brand built on minimalist, skin-focused beauty, these new blushes bridge the gap perfectly. It’s also a smart play because Summer Fridays rose to cult status with the Lip Butter Balms, so turning that winning formula into a multi-step routine is a logical, low-risk next move.

Of course, the cream blush boom is already crowded territory—everyone from Rare Beauty to Merit to Tower 28 to Glossier has a stake in this trend. But Summer Fridays has brand equity on its side. For its loyal base, this is an obvious add-to-cart. And for new customers, it’s a soft entry point to its hero ingredient approach.

The shade lineup checks all the crowd-pleasing boxes:

• Soft Strawberry, a neutral pink

• Pink Sunset, a warm peachy pink

• Sweet Rosé, a cool baby pink

• Toasted Terracotta, a warm rose

• Dusty Rose, a cool dusty rose

• Berry Spritz, a neutral berry

But the brand didn’t stop at just the product. They paired the launch with an ultra-plush Blush Brush, a dual-ended design made specifically for cream formulas, to make blending foolproof and portable. The built-in mirror in the blush's compact drives home the same message: this is designed for real on-the-go life, not just aesthetics.

On the marketing side, Summer Fridays did what they do best: built buzz early. Ahead of launch, they sent out beautifully curated PR packages that flooded influencer feeds, building anticipation. They’re also leaning on the power of pairing — promoting limited Blush + Lip sets that tie back to their bestseller, the Lip Butter Balm, giving fans an easy way to complete the look.

Distribution-wise, they’re keeping it premium but accessible:

• Early access on the Sephora app: July 7

• Official drop: July 8 on SummerFridays.com, Sephora, Space NK, Cult Beauty, Sephora UK

• Staggered global rollout: July 11 at Revolve, July 28 at Sephora EU, July 29 at Mecca

All in all, this blush is a textbook example of smart brand expansion: stick to what you’re known for, tie new launches back to your hero, and stay on-trend without losing your point of difference.

Late to the blush party? Maybe. But when you’re Summer Fridays, people will show up anyway.