Herbal Alchemy?
Do you believe in magic? If you’re a skeptic, Herbivore Botanicals hopes to convince you otherwise.
The brand recently launched its Green Magic Cica + Ceramides Redness-Reducing Serum — a fast-acting, ultra-calming serum that’s essentially like zen in a bottle. Green Magic claims to make redness disappear in minutes, improve blotchiness, boost the skin barrier, and leave you glowing like never before.
It might sound too good to be true, but the serum’s benefits are no illusion. There’s scientifically backed plant power in every drop of this potion.
Cica (an herb also known as tiger grass) is the ultimate chill pill, reducing redness and visibly soothing stressed skin. It’s a popular K-beauty skincare ingredient, helping women achieve TikTok’s viral “glass skin” trend.
Ceramides have flown under the radar for years, but have recently gotten a lot of buzz. They’re like your skin’s own personal repair crew. And because they’re naturally occurring, they’re one of those unicorn ingredients that works for everyone — especially the sensitive skin gals.
Vegan squalane is a powerful humectant that locks in moisture and keeps your skin hydrated all day long. Plus, it’s derived from plants — not sharks — so you can feel good about what you’re putting on your skin.
Like any great magic show, this launch was all about a big reveal. In the days leading up to the drop, Herbivore posted teaser videos on social media to show off the packaging and consistency before ultimately announcing the product.
We were spellbound by Green Magic’s soothing mint color and lightweight texture. And the packaging itself is a visual representation of the brand’s ethos: transparency. The clear, glass bottle lets all that goodness shine through, reinforcing the fact that ingredients are king. Product photography contrasts the bottle against green plants to evoke feelings of calmness and freshness.
Keeping with their understated elegance, Herbivore opted for a pretty low-key go-to-market strategy. Rather than making too much noise, they let Green Magic do most of the talking. We did, however, spot the usual influencer videos on TikTok — though it looks like most collabs were done with micro-influencers to attract niche audiences. They also threw in a freebie (a vial of Emerald Deep Moisture Glow Oil) with purchase because, well, who doesn’t love free stuff?
And Voila! Green Magic effortlessly joins the ranks of Herbivore bestsellers like Cloud Serum and Moon Fruit, ready to work its spell and become the next must-have in your skincare routine. Because when nature and science come together, magic happens.
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