A Nod to Our Lip Smacker Days? Time to Spill the Tea.
Vacation Sunscreen and AriZona Iced Tea have teamed up to create a set of lip balms that encapsulate the iconic flavors of AriZona Iced Tea with the protective qualities of Vacation sunscreen.
Remind you of your Cherry Cola Lip Smacker days, huh?
As part of the collaboration, both brands also released limited-edition merch, including hats and T-shirts with custom-designed logo mash-ups.
But we’ll keep our focus on the lip care.
The featured flavors are Mucho Mango, Iced Tea with Lemon, and the legendary Green Tea with Ginseng and Honey, all aiming to deliver a taste experience reminiscent of the beloved beverages we grew up drinking.
Designed to be water-resistant for up to 80 minutes, these lip balms provide durable protection and flavor, a combination likely to appeal to fans of both brands.
From a marketing perspective, both Vacation and AriZona have a summery, vintage, leisure-oriented image that aligns well with each other. Their collab feels natural.
Plus, the market for lip balms is crowded!
The unique angle of beverage-flavored lip balms with sunscreen protection helps differentiate this product from others.
Additionally, we feel that launching this line as the season’s change was a smart move.
It keeps the brands relevant even as consumers move away from traditional summer products, like iced tea and sunscreen, to autumn and winter.
Given the unique nature of the collaboration, it has the potential to generate buzz on social media, encouraging sharing and word-of-mouth promotion.
To us, this partnership is a nostalgic nod and an ideal throwback.
Would you agree?
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