Hailey Teases Barrier Butter - The Intensive Moisture Balm
Hailey Bieber, an undisputed it girl and the queen of glazed donut skin, is back with another launch for her skincare line, Rhode. Teasing Barrier Butter, an intensive moisture balm designed to deliver deep hydration overnight and strengthen your skin's natural barrier, the waitlist is now open. Launching on October 28th at 9 am PT, this buttery-smooth formula promises to be a supercharged addition to your nighttime routine. My dry skin has entered the chat.
Rhode's Barrier Butter claims to be anything from another moisturizer. This innovative product comes in two sizes to suit your needs: a big 5 oz jar for your bathroom shelf and a little 1.35 oz version perfect for on-the-go touch-ups (we love options). Priced at $38, it's positioned as a premium yet accessible skincare staple for hydrated, glowy skin.
The key ingredients work in harmony to deliver impressive results: Ceramide NP acts as a skin-identical lipid concentrate, reinforcing your skin's natural barrier; a Hyaluronic Acid Complex featuring five molecular weights boosts hydration both on and below the skin's surface; Polyglutamic Acid (PGA) serves as an ultra-hydrating, skin-plumping humectant; and Murumuru Butter provides a nourishing emollient effect to seal in moisture and decrease transepidermal water loss.
To add a touch of '90s nostalgia and timeless beauty to the launch, Rhode has partnered with iconic supermodel Claudia Schiffer, who stars in the teaser videos and has also been announced as the brand's new face. We didn't see that one coming!
What sets Barrier Butter apart (according to Rhode) is its unique formulation designed to strengthen the skin barrier, seal in moisture for up to 24 hours (with continued daily use), and restore your skin's natural softness and bounce.
It sounds like the perfect product for the popular TikTok "Going to bed ugly to wake up pretty" trend and is ideal for slugging - a skincare technique that involves applying an occlusive layer as the final step in your routine to lock in moisture and other topicals.
According to the brand, the benefits of Barrier Butter are clinically proven and wide-ranging. Users can expect improved skin hydration and barrier function, more toned and plump skin over time, a reduction in the appearance of fine lines, and an immediate and long-lasting glow.
The versatility of this product is another selling point - it can be applied as the final sealing step in your nighttime skincare routine or used all over your body, with a focus on typically dry areas like hands, elbows, and knees.
As the founder of Rhode and a renowned skincare enthusiast, Hailey Bieber continues to bring her signature glow to the masses. With Barrier Butter, she's addressing a crucial aspect of skincare - barrier protection - while staying true to her "glazed donut" aesthetic that has taken the beauty world by storm. This launch further cements Rhode's position as a brand that combines trendy appeal with serious skincare science. We're here for celeb brands like hers!
What are your thoughts on this addition to the Rhode skincare family? Will you be joining the waitlist or waiting for customer reviews to roll in?
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