The Champagne of Lip Sunscreen?
By now, you can probably tell we’re major fans of retro-sunscreen and beauty brand Vacation Inc.
So when the brand dropped an “IMPORTANT COMPANY ANNOUNCEMENT” last week, we were all ears.
But our lips can’t stay sealed with this ultra-nourishing, multi-tasking launch: The Vacation® Chardonnay Lip Oil SPF 30.
From its luxurious-looking, gold-laden packaging to its 4-in-1 benefit promise, this product will be our lip-smacking essential moving forward.
Since the brand already carries a Chardonnay Oil Sunscreen for the body, launching a lip oil is the perfect extension.
It just feels effortless and fitting.
Wouldn’t you agree?
Formulated with Chardonnay Grape Seed Oil, Hyaluronic Acid, and Peptides, it nourishes like a lip balm, adds shine like a gloss with a serum-like consistency, plumps for natural fullness, and protects with broad-spectrum SPF 30.
Plus, it supposedly tastes delicious — with a gourmand, caramel-vanilla flavor profile inspired by Vacation’s iconic Grand Cru ’86 scent.
Yum!
And like always, Vacation’s go-to-market campaign was executed with the highest attention to detail.
Their 80s-inspired social posts make us want to go back in time, and the caption copy is impeccable.
Many brands have launched lip oils this year — it seems to be one of the bigger beauty trends of 2023, yet Vacation was able to differentiate by offering one with SPF protection.
And let’s be honest: the branding and campaign alone makes us want to try it.
We also found the launch timing to be pretty interesting. Vacation had to give of one last surprise before the New Year.
Or do they want to remain top of mind during the busy holiday season?
The power of marketing for ya.
Kudos to the Vacation Team on yet another flawless launch!
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