The Cool Girl Goes Green This Holiday Season
Tata Harper’s latest Holiday Kit claims it can get you Holiday-ready in minutes.
That’s a big promise to make… but after checking out the contents, we’re actually into it.
Consumers get a festive set of beauty goodies, including a creamy champagne highlighter, berry-hued lip crème, dew-inducing essence, and Tata’s best-selling Resurfacing Serum, all wrapped up in a pretty green velvet bag.
Perhaps the green that is notoriously Tata is not for you, but fans of the brand will love this giftable bonus for their collections.
Influencer rollout was limited and sparse, but it feels in line with a luxe brand to focus more on curating desire to amp up demand rather than pushing product to the MASSES.
But we did note a MAJOR PR outreach initiative from the prestigious line and coverage in all the usual beauty media outlets.
If the idea of special purse-sided products to keep Holiday glam on point intrigues you, then the Cool Girl Holiday Kit might be a fun option.
At the Beauty Brief, we’re definitely trying to keep our glow going on the go this season. And a nod to Amy Dunne, intentional or not, is an added bonus.
But let’s be real — we’re always party-ready in the beauty business.
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