Sofie Pavitt Face Launches Omega Rich Moisturizer

A Moisturizer That’s Rich in More Ways Than One

If you follow Sofie Pavitt, the New York-based esthetician known as the Acne Whisperer, you know she doesn’t play when it comes to results-driven skincare. So when she announced the launch of her Omega Rich Moisturizer, a $64 non-comedogenic formula designed for deep hydration without the fear of breakouts, the skincare world took note.

True to its name, the Omega Rich Moisturizer is packed with Omega-3 and Omega-6 fatty acids, squalane, jojoba oil, argan oil, and vitamin F, all chosen to deeply hydrate, strengthen the skin barrier, and regulate oil production—without clogging pores. Sofie, who has spent years treating acne-prone clients in her sought-after NYC skincare studio, wanted to create something that would deliver that coveted dewy finish without triggering breakouts.

As she puts it: "I could never find a moisturizer suitable for acne-prone clients that wouldn't clog pores or lead to further breakouts. I wanted to design a moisturizer that felt rich and nourishing, with supportive ingredients to enhance their acne-clearing routine."

The Internet Reacts: ‘I’ve Never Felt More Opulent’

The hype around this launch was real. The brand teased the moisturizer with a series of cheeky Instagram posts, featuring a butler serving up the jar on a silver platter and a caption that read: "It’s rich, dewy, & a love letter to our acne-prone clients."

The campaign extended into real life with a “Get Rich Quick” billboard featuring a QR code—a clever way to blend luxury and accessibility.

But Sofie Pavitt Face didn’t stop at just a single billboard. The brand took to the streets of New York, posting mysterious QR codes on lampposts, construction sites, and high-traffic areas with the bold tagline “GET RICH QUICK”. The guerrilla-style marketing approach created intrigue, leading curious passersby to scan the code, directing them straight to the Omega Rich Moisturizer product page.

Playing on the “get rich quick” scheme aesthetic, the campaign incorporated imagery of luxury watches, private jets, caviar, and high-end cars—visuals that immediately grab attention and symbolize wealth. But instead of promising financial riches, Sofie Pavitt Face cleverly flipped the narrative, revealing that the true luxury here is rich, deeply hydrating moisture for acne-prone skin. The mix of luxury visuals and street-level promotion gave the campaign an edge, making it both aspirational and accessible.

To take the rich theme even further, the brand partnered with Dimepiece for the ultimate luxe giveaway: an Omega Constellation watch paired with the Omega Rich Moisturizer. The vintage timepiece, featuring an 18K yellow gold diamond bezel and mother-of-pearl dial, perfectly embodied the campaign’s message—rich hydration for your skin, and rich elegance for your wrist. The collaboration not only reinforced the luxury theme but also rewarded the brand’s loyal followers with a truly exclusive prize.

So far, the feedback has been overwhelmingly positive, with users raving about how the formula makes their skin look and feel:

• "When Sofie Pavitt says omega RICH she means it. This moisturizer has ruined all moisturizers for me, and I will not be going back."

• "It’s a joy to put on, and I LOVE that I don’t fear breaking out from it."

• "Definitely worth the price to glow this way."

But of course, no launch is without its skeptics. Some Reddit users have pointed out that the $64 price tag is steep, especially given that there are drugstore moisturizers that offer similar benefits. Others aren’t in love with the packaging, but the consensus? If you’ve struggled to find a truly luxurious, acne-safe moisturizer, this might be worth the splurge.

Where to Buy & Final Thoughts

The Omega Rich Moisturizer is available exclusively on the Sephora app and SofiePavittFace.com. Given the brand’s dedicated following and the buzz surrounding this launch, it wouldn’t be surprising to see it sell out quickly.

At the end of the day, this isn’t just a moisturizer—it’s a statement. Sofie Pavitt has built her reputation on delivering real results for acne-prone skin, and the Omega Rich Moisturizer feels like the perfect extension of her philosophy. Because who says breakout-prone skin doesn’t deserve a little luxury?