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Writer's pictureShiri Feldman

Nurture Your Skin with & TREAD WELL

A Brand Rooted in Nature, Care, and Sustainability

In today's saturated beauty market, it’s refreshing to find a brand that remains grounded in simplicity, transparency, and responsibility. & Tread Well is a skin, body, and fragrance brand that’s setting new standards for what clean, natural beauty should be.


Founded by sisters Emily and Claire in the picturesque Hudson Valley, New York, & Tread Well offers more than just skincare; it offers a philosophy that merges care for the body with care for the planet.


At the heart of & Tread Well’s mission is a belief in the power of natural ingredients. Their thoughtfully curated products are carefully crafted with botanical elements that nourish and revitalize the skin.


But what makes & Tread Well stand out isn’t just what they put into their products—it’s what they leave out. With a focus on transparency, Emily and Claire are dedicated to using only purposeful, clean ingredients that you can feel good about putting on your skin.

The brand’s Body Oil ($44) is a fan favorite for a reason. Lightweight and non-greasy, it absorbs effortlessly into the skin, leaving it silky smooth and subtly scented. Perfect for post-shower hydration, this oil is crafted with plant-based ingredients that not only pamper the skin but also align with & Tread Well’s mission of mindful beauty.


Similarly, the Face Serum ($42) strikes the ideal balance between hydration and nourishment. Made with a blend of organic, natural ingredients, it caters to all skin types, delivering moisture without excess shine. It’s earthy, effective, and reflective of the brand’s core value: beauty that comes from within, powered by nature.


As a small, woman-owned business, & Tread Well cares about helping customers embrace who they are while knowing exactly what’s going on in their skin. In a time when wellness and self-care are more important than ever, the brand’s intimate, handcrafted approach feels both timely and timeless. Every product is formulated, blended, and packaged by hand in small batches, ensuring the highest quality from start to finish.


In addition to creating high-performance skincare, & Tread Well is future-minded. Sustainability isn’t an afterthought; it’s a priority embedded in every step of their process. From ethically sourcing ingredients to consciously choosing eco-friendly packaging, the brand is committed to minimizing environmental impact. For the conscious consumer, & Tread Well is the perfect balance of luxury and responsibility. It’s proof that beauty can be indulgent without compromising the health of our bodies—or the planet.

Beyond skincare, & Tread Well also offers a range of natural fragrances, bringing their botanical expertise to the world of personal scent. Like their skincare, these fragrances are designed to be clean, gentle, and inspired by nature.


Whether you’re treating yourself to a self-care ritual or seeking out gifts that feel meaningful, & Tread Well delivers products that are both luxurious and mindful. Emily and Claire’s dedication to beauty that embraces you as you are—and helps you tread well on the earth—sets the brand apart from others.


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