Pinch Me Moment for Selena Gomez?
Selena Gomez’s soft pinch family is growing!
And if you don’t know what we’re talking about, Rare Beauty recently launched new Soft Pinch Luminous Powders.
Available in 6 lightweight, buildable shades, these blushes retail for $26 and promise you'll glow all day!
We love how it’s like a highlight and blush in one—we’re all about multipurpose products to save time and money.
From a product dev standpoint, this launch is nothing revolutionary.
On the other hand, it is a high-quality offering and a perfect complement to Selena’s current product line.
Rare Beauty first released liquid and cream blushes, which are the current trend, so now they’re filling in the gaps with other product offerings. It makes complete sense.
Plus, these powders can act as a topper for her Soft Pinch Liquid Blushes.
As part of the brand's go-to-market strategy, Rare Beauty held a bowling event in Los Angeles, complete with “Pinch Me” merch and bowling equipment embellished with the Rare Beauty logo – so fun!
With the launch a few days ago (March 27th), we know the Rare Beauty team isn’t done with promo-related celebrating.
Will you be purchasing this glowing blush?
We’d love to hear your thoughts on this line extension!
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