Ole Gets Juicy With New Peach Glaze Collection

Peach, please. Ole Henriksen’s new collection is juicy, strategic, and barrier-boosting.

Ole Henriksen’s new Peach Collection is fully a cute seasonal drop leaning into our collective fruit-beauty fixation, but if we go deeper, it's clear that this launch is also a smart, sensorial play on skincare’s current obsession with barrier health. It’s a glossy, glow-forward expansion into skin and lip care that merges sensorial joy with clinical skincare goals. The three-product lineup is sweet, smart, and skincare-savvy, signaling the brand’s latest evolution from brightening hero to barrier-supportive soft girl.

The full collection includes:

• Peach Glaze Glow Niacinamide Serum – a brightening, hydrating serum that delivers bouncy, plump skin instantly and over time

• Peach Glaze Glow Mist – a refreshing facial mist that boosts glow and moisture with antioxidant-rich hydration throughout the day

• Pout Preserve Peptide Lip Treatment in Peach Glaze – a cushiony lip treatment that visibly plumps lips in "just one week"

  
  

Each product is powered by feel-good ingredients like niacinamide, ceramides, and peptides, the current holy trinity for repairing and maintaining the skin barrier. And while it’s wrapped in a peachy aesthetic, the Peach Collection is more than just pretty packaging, it’s a strategic shift that reflects where skincare is going: function meets fun.

Worldbuilding, But Make It Juicy

Along with Ole Henriksen launching a trio of peach-centric products, the brand also launched an entire peach universe. The teaser campaign kicked off with a series of faux DMs and blurry screenshots hinting at “leaked peach pics.” Fans across TikTok and Instagram played along, fueling speculation and fueling hype with stitched reactions, “what is this?” sleuthing, and fruit-themed memes. It was cheeky, clever, and exactly the kind of low-lift virality that makes a drop feel like an event.

From there, Ole went all in: it temporarily swapped its Instagram profile picture for a peach emoji, flooded the feed with warm, juicy visuals, and even collaborated with Whata Peach on a limited-edition smoothie blurring the lines between beauty and lifestyle in a way that felt fresh, not forced. The color story, the flavors, the vibes; it all tied back to a singular brand message: this is skincare you want to indulge in.

The campaign leaned into texture-driven content and ASMR-friendly moments. Think spritzes, swirls, plush lips, and glazed skin. Tailor-made for TikTok, without trying too hard to go viral. It didn’t need to. The visuals, the humor, and the softness all spoke for themselves.

From Glow to Glaze: A Smart Brand Evolution

Known historically for its bold vitamin C serums and spa-inspired exfoliators, Ole Henriksen is now tapping into something gentler, but no less effective. The Peach Collection reads as the post-overexfoliation pivot: brightening reimagined through barrier care, glow reframed as hydration, and radiance achieved without irritation.

While each product is sensorially delightful (hello, soft mist and glazed lips), the ingredient list is just as appealing: niacinamide, ceramides, hyaluronic acid, and peptides show up across the lineup, making this more than just a feel-good collection. It’s skin-first, even when it smells like a smoothie.

The Glow Niacinamide Serum delivers that classic Ole radiance but with added bounce and hydration. The Glow Mist fits seamlessly into the mist-as-self-care movement; a light, dewy veil for midday pick-me-ups. And the Pout Preserve Lip Treatment plays into the glazed lip trend while promising actual results. Visibly plumper lips in a week? Yes, please.

Go-to-Market, Done Right

The Peach Collection debuted exclusively at Sephora with priority placement both online and in-store, a smart move for visibility and consumer trust. Ole capitalized on mid-summer timing, when skin is often stressed from sun, heat, and travel. It's the perfect time to introduce gentle hydration and glow-enhancing refreshers.

The brand also nailed influencer seeding, sending the collection to barrier-focused skincare experts, estheticians, and skinfluencers with a track record of trust. Rather than blasting mega-creators, they spoke directly to those who could tell a deeper story.

The entire campaign lived in harmony with the brand’s identity, while nudging it forward. It’s still Ole (playful, optimistic, and a little cheeky,) but it’s matured in a way that meets the current skincare moment.

Why It Works

The Peach Collection feels like a reintroduction. It’s Ole Henriksen telling the world: we know glow and we know how to get there without stripping your skin. With this launch, the brand marries clinical ingredients, emotional design, and culturally fluent marketing into a collection that feels both timely and timeless.

It’s skincare you’ll want on your vanity and in your camera roll. It's yummy, playful and performs beautifully, hitting all the right notes from Sephora shelves to your FYP. And maybe that’s the real lesson here: skincare doesn't have to be excessive to be effective. Sometimes it just needs to pair itself with sweet peaches.