Modern Magic Makes a Splash in the Fragrance Category

Blind testing a new scent can sometimes be worrisome, but the signature trio from Modern Magic, plus the new addition of collaborative launch Naked Beauty, has opened our eyes to endless possibility for personal fragrance customization.

These scents are designed to stand alone and do so effectively, but they're also intended to be easily mixable and layering-friendly, allowing for a fully signature fragrance opportunity that has interchangeable potential to select your daily perfume purely based on mood.

The captivating qualities we all have bottled within us, should we choose to use them – effortless confidence, a willingness to explore, a curious mind and a fearless spirit.

The brand itself is dreamy and intentional with luxury wine-inspired bottles that pair well with whatever is on your vanity as is. The cap is reminiscent of a classic wax seal, adding to the special feel carried out by the brand developers.

Fragrance done well (and any good brand, really) should be designed to transport the end user as much as it needs to blend into their reality and every day world. Modern Magic has done a beautiful job in its execution and has created a line of perfumes that are genuinely a joy to reach for each day.

"Our formulations intend to bring out the magic in you. Allowing you to create new experiences while appreciating the memories that are captured in each bottle."

Get to Know the Collection:

Meet Muse

A citrus-forward fragrance that feels juicy, ripe, and bright. Retailing at $88, Modern Magic describes muse as "moments of calm, feeling centered, refreshed, decompressed, and ready to create."

Fragrance Profile

• Top Notes: Fresh Citrus & Mandarin Leaf

• Middle Notes: Jasmine Tea & Transparent Neroli

• Bottom Notes: Cashmere Musk & Cacao Blanc

  
  

Meet Midnight

This sultry scent is perfect for date nights and other special PM occasions. The weight of cozy Midnight feels simultaneously strong and soft. Retailing at $88, Modern Magic recommends pairing this one with a glass of merlot by the fire and we couldn't agree more.

Fragrance Profile

• Top Notes: Sparkling Bergamot & Plum Merlot

• Middle Notes: Neroli Blossom & Midnight Orris

• Bottom Notes: Cacao Blanc, Ambrette & Fresh Musk

  
  

Meet Melted

A vacation-inspired scent that is reminiscent of sunshine and nature, we love this warm, adaptable scent. It's incredibly approachable and does not overwhelm, but don't let that fool you into thinking it's simple or not significant. Retailing at $88, Melted is light without being overly crisp. It's soft, dreamy, and fresh.

Fragrance Profile

• Top Notes: Bergamot Peel & Fresh Fig

• Middle Notes: Airy Jasmine, Orris Root & Rosewood

• Bottom Notes: Cashmere Musk, Skin Musk & Sheer Amber

Meet Naked Beauty

Developed in collaboration with Brooke DeVard, creator and host of the podcast Naked Beauty Planet, Naked Beauty was inspired by DeVard's new chapter having relocated from New York City to Los Angeles. Retailing at $88, this fragrance "embodies Brooke's continuous effort to raise beauty standards and create an everyday, genderless fragrance."

Fragrance Profile

• Top Notes: Bergamot & Neroli

• Middle Notes: Orange Blossom, Green Tea & Cedarwood

• Bottom Notes: Sandalwood, ISO E Super, Amber & Musk