Danesa Myricks Colorfix: Now in Stix To Swipe and Sparkle

A decade of color, now in your pocket

Ten years ago, Danessa Myricks sat in her basement mixing pigments by hand, driven by one question: What if everyone could feel like an artist?

That turned into the creation of ColorFix, the original multi-purpose waterproof pigment that makeup artists and beauty lovers quickly adopted as a staple. It wasn’t just another product to go to market; it was a tool for creative freedom. A single tube that could turn eyes, cheeks, lips, or even the entire face into a canvas.

Fast-forward to today — a decade and countless award wins later — and ColorFix is a modern icon. So, how do you evolve an icon? Well, if you’re Danessa Myricks, you keep that same spirit of possibility alive but make it even more accessible, portable, and playful.

Colorfix Stix, launched on June 30th, reimagines the original ColorFix idea for everyday life. It’s an on-the-go, dual-ended stick that’s intuitive enough for beginners but great for pros alike.

Each Stix Duo pairs an opaque Metallic shade with a sparkling Foil topper, suspended in a unique water-gel base that glides on smoothly and locks down for long wear. You can use them solo, layer them, swap them, or stack them — no brushes needed. The dome tip makes application foolproof, whether you’re at your vanity or running out the door.

A standout detail is Danessa’s signature Freedom Connector, a clever magnetic design that lets you detach and swap ends with other duos. It’s literally a custom kit in your pocket.

The shades lean cosmic — think dreamy taupes, holographic lilacs, midnight blues, and foil finishes that shift with the light. Whether you want something wearable (Mystic Taupe, Astra), bold (Cosmic Veil, Galaxy Crush), or unexpectedly holographic (Meteorite), there’s bound to be a duo you like.

And for the loyal DMB community, Danesa launched two exclusive duos, Cosmic Veil + Starling and Shadow Eclipse + Galaxy Crush  (only available direct from Danessa Myricks Beauty). A smart move that rewards the brand’s tight-knit fanbase and keeps traffic flowing back to the source.

True to the brand's book, Danessa’s rollout feels personal and grassroots, even as it lives on big platforms like Sephora. She’s front and center, showing her first impressions, inviting her HQ team to test the product on camera, and even bringing her mother along for the reveal — Mama Myricks approved is a tagline in itself.

Behind-the-scenes clips, Forbes coverage, tutorials dropping in real time — this is a beauty launch done right. The message? These Stix aren’t just products; they’re permission slips to play.

She’s even answering DMs and consumer questions directly, turning what could be a one-sided launch into an open dialogue with brand fans and new customers.

A few smart moves that stand out to me in this launch:

• Exclusivity First: By dropping first on the Sephora app (6/30) and then on DMB’s site (7/1), the brand taps into Sephora’s built-in reach and rewards loyalists who want the direct experience (plus those exclusive shades).

• Social Proof in Action: Social coverage builds hype before the product even hits shopping carts. By launch day, fans feel like they’ve already swatched it.

• Infinite Play, Infinite Content: The magnetic connector and interchangeable ends aren’t just a packaging gimmick. Expect a flood of “My Custom Stix Combos” videos.

• No Rules Messaging: Everything about this rollout reinforces the idea that you don’t need a pro kit, a brush set, or a special technique to look incredible. It’s the ultimate democratization of makeup artistry.

  
  

All in all, Danessa Myricks' Colorfix Stix is more than just a smart product extension — it’s a masterclass in how to evolve a hero SKU while staying true to your brand DNA.

In a saturated color category, Danessa didn’t just release more shades. She reimagined how the product fits into real life. She kept what made ColorFix iconic (versatility, artistry, pro performance) but rebuilt it for today’s on-the-go, brush-optional consumer. The magnetic connector and interchangeable format doesn't just add functional value, it sparsk shareability, loyalty, and fresh user-generated content.

The authenticity is equally strategic. From featuring her own mother’s approval to encouraging behind-the-scenes feedback from her HQ team, Danessa proves that founder-led storytelling still breaks through, especially when it feels raw, community-driven, and human. Add a first-drop exclusive with Sephora plus DMB-only shades, and you have a layered launch that drives buzz and conversion across channels.

The lesson? In 2025, innovation isn’t just about the formula. It's about the format, the story, and how seamlessly you invite your customer to co-create the narrative with you.

Well done, Danesa Myricks Beauty.