Current State's Balancing Act?
If your skin has been feeling out of sorts, irritated, or just generally stressed, it might be time to reset with a product designed to restore balance without disrupting the good stuff.
Enter the Hypochlorous + Kombucha Balancing Toner from Current State™—a new daily, ultra-gentle toner that’s all about keeping your skin happy, calm, and thriving.
For $15.99, this vegan, fragrance-free toner delivers a powerhouse blend of skin-loving ingredients, including probiotics, calming botanicals, and nourishing amino acids. It’s formulated to disinfect and soothe, all while fortifying your skin's defenses.
Think of it as the ultimate reset button when your skin is feeling overwhelmed—especially if you’re dealing with redness, breakouts, or an uneven complexion.
The star ingredient, Hypochlorous Acid (having its moment on TikTok), is a game-changer when it comes to calming inflammation and combating acne-causing bacteria without stripping away the skin's natural moisture. Paired with kombucha, which is packed with probiotics to support your skin’s microbiome, this toner works like a balancing act for your face. It eases visible redness, evens out skin tone, and gently hydrates, leaving your skin glowing.
This toner is versatile, too. Whether you’re dealing with stressed-out, blemish-prone skin or just want a daily dose of care to keep things balanced, the Hypochlorous + Kombucha Balancing Toner is the perfect addition to your skincare routine—morning or night. Simply shake well, apply to clean, dry skin, and let it work its magic. Follow up with your favorite serum, moisturizer, and SPF for AM hours.
As part of their go-to-market strategy, Current State™ sent out PR packages inspired by First Aid Kits, complete with “first aid gauze” (which was actually cleverly disguised reusable cotton face rounds). This playful yet practical touch set the tone for the product’s soothing and protective qualities, creating a buzz across Instagram and TikTok.
This product launch was not only innovative but also fun, making the Hypochlorous + Kombucha Balancing Toner an instant must-have for anyone looking to give their skin a little extra TLC. And it's the perfect addition to the brand's current lineup, given that Current State's philosophy is that your skin, like your body, craves balance.
What are your thoughts on this launch? Let us know!
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