Art for your eyes.
Eye-catching vibrant hues? We’re intrigued.
VIOLETTE_FR sets out to redefine how we approach our daily makeup, and the way their newest launch has gone to market definitely makes us want to treat our faces like a canvas.
The color blue is no stranger to being a muse.
Maggie Nelson even dedicated an entire book to it with Bluets.
The recent shade drop from V_FR, Dieu Bleu, is receiving a similar treatment.
If you live in NYC, you may have seen the advertisements strategically painted throughout Williamsburg, Soho, Midtown, and beyond. City dwellers were treated to sprawling ads/works of art featuring the striking matte indigo.
Bringing coveted French girl vibes to the masses, VIOLETTE_FR is founded by makeup artist, entrepreneur, and style icon Violette Serrat.
“When you come to my brand, I want you to feel like I’ve got you,” Serrat says.
Made “avec amour,” each product in the lineup feels special.
V_FR helps to inspire that feeling throughout every step of the customer journey.
Teasing Dieu Bleu on Insta, we received a more intimate look at the inspiration behind the launch than we’re used to with mood boards, poetry, and enchanting previews.
To boot, Yeux Paint is designed to be versatile. The tapered applicator makes it so the product can be applied as a liner or eyeshadow and allows for buildable layering to create an even bolder look.
Dieu Bleu is the newest addition to the collection, which features a range of shades that set out to “redefine what essential colors are.”
The highly pigmented formulation pops across all skin tones, and its easy application process and price point, coming in at $31, make it an accessible treat.
Voila!
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