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Special Feature: Tween Terror or Opportunity? A Gen Alpha Case Study

  • Writer: The Beauty Brief
    The Beauty Brief
  • Feb 4, 2024
  • 1 min read


Melany Marangabassa is back for a weekend special examining the current controversy surrounding Gen Alpha and Beauty. Their viral Sephora havoc has lead to a much bigger conversation as we in the industry begin to access the current landscape; establishing new ethics, identifying opportunities for education, and evaluating the ways in which we may be very much responsible for steering our youth in a direction that's lead to an accelerated desire to be grown.


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