Benefit Cosmetics Launches Lash Growth Serum
Benefit Cosmetics has been well-known and loved for its boxed powders and lash products for yearssss.
And one of their first products to market made a MAJOR comeback due to TikTokers: Their iconic Benetint blush.
So when the brand recently launched a lash serum, we were super intrigued.
Based on the brand’s claims, Whoop Lash is designed to make your lashes fuller, longer, and thicker over time with VISIBLE results in just six weeks!
It’s been clinically tested and is suitable for sensitive eyes.
Add to cart - We gotta see if this product is whooping good.
As part of its go-to-market strategy, Benefit showcased the product on social media, relying heavily on influencer content as part of the campaign.
There's nothing out of the ordinary or mindblowing here.
From a marketing perspective, it makes sense for Benefit to expand on its current lash offerings with a serum since many of us are looking for at-home treatments these days.
But can they compete with the more established brands on the market?
Look, we’re not pessimists, but there’s GrandeLash and Babe Original that people SWEAR by.
What are your thoughts on this lash serum launch?
We’ll really need to test this baby out to see how it stacks up against the competition.
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