By Rea Lowery What’s In A Mane? Dyson has launched its new Omega nourishing hair care collection. Elegant? Yes. Evocative? Yes. Effective for all hair types? Allegedly. Let’s get some definitions out of the way so we’re speaking the same language first. Whenever a trichologist, cosmetic scientist, cosmetologist, or someone who has worked in beauty marketing long enough hears “all hair types,” we pause. Because we know that hair texture is largely determined by genetics and ho

As someone who works in beauty marketing, I always pay close attention to how brands evolve their hero SKUs into something bigger. And Dae Hair? They’re doing it right. Their latest launch, Dream Veil Hair & Body Fragrance Mist, is a masterclass in brand expansion. Retailing at $24, the mist bottles up the brand's viral Signature Citrus Scent, the same one in their viral Cactus Fruit 3-in-1 Styling Cream and gives it new life in a format that's been trending.

By Contributing Writer: Rea Lowery Celebrity beauty launches aren’t the sure thing they once were. In a world where fame alone no longer guarantees fandom (or sell-through) many star-powered brands feel like flash-in-the-pan vanity plays. But Shakira’s Isima is something different. It’s strategic, rooted, and refreshingly joyful. This isn’t the pop icon’s first foray into beauty. (She’s sold over 100 million fragrance bottles since her debut scent launched in 2010.) But Isima

Confession: I’m biased. I help write Dae Hair's emails, so I knew Sunsetter was coming. But even if I didn’t have a peek behind the curtain, I’d still be raving about it — because this hairspray is actually that good.

For generations, curly-haired Latinas have faced a deep-rooted stigma—one that labels their natural hair as pelo malo (bad hair). It’s a nar

Ceramides, Honey, and Hydration When it comes to creating a truly standout product launch, Gisou’s Honey Gloss Ceramide Therapy Hair Mask hits all the right notes—and then some. Known for its honey-powered formulas and roots in sustainable beekeeping, Gisou has built its reputation on delivering high-performance haircare with an unmatched aesthetic. This new addition to their lineup not only strengthens their position as a top-tier Sephora haircare brand but also underscore

We’re always on the lookout for products that will help the health of our skin and hair, but we often overlook one of the most fundamental e

Ceremonia, the Latinx-inspired haircare brand, has just released something special worth your attention. Their new Hair Wellness Set has